Manager, Growth Marketing

Who We Are:
HelioCampus was founded with the purpose of helping college & university leaders navigate todays growing pressures. As one of EdTechs most steadily growing companies our roots in higher ed ground us in the critical nature of this work.

What We Do:
We help our clients navigate todays high stakes with data and Institutional Performance Management practices. Together with our clients we chart a path to sustainability by borrowing practices from the most successful businesses.

How We Do It:
We approach our work with a were on it attitude that the higher ed community has come to know and expect from our team. Were data geeks to our core committed to simplifying the toughest challenges and operating with transparency. Our most successful team members are change agents who love a challenge.

How Youll Help:
We are seeking a Manager Growth Marketing to serve as the architect of lead driving campaigns that fuel our sales funnel. Youll play a hands-on high-impact role in determining the channels and offers that help our personas understand who we are and what we do in support of our revenue targets. Youll work closely with the VP Growth Marketing to innovate and iterate on themes channels and technology to adopt best practices and elevate our marketing engine.

What You Will Do:

• Design build and launch multi-channel campaigns that drive high-quality awareness and intent

• Act as the primary Hubspot owner for the team (with Ops support) to build and automate landing pages emails webinars and workflows that power lead generation and engagement

• Collaborate with Product Mktg Brand & Comms and others to craft copy that hooks and design landing pages that convert

• Dive into Hubspot Salesforce ad platforms and other tools to see whats working apply learnings and help propel the team forward

• Monitor and report campaign performance - from Hubspot to Salesforce Marketing to Sales - and push forward next steps or optimizations at a rigorous pace

• Leverage AI tools to accelerate production and execution helping our team stay agile and high-output

• Support the overall GTM function to illustrate the value of HelioCampus to prospects and customers to improve conversion rates from MQL to opportunity

You Will Be a Good Fit For This Role If You Have:

• Bachelors degree (or equivalent combination of education and experience in marketing)

• 23 years of growth marketing or demand generation experience (B2B SaaS or edtech preferred)

• Experience with HubSpot

• Ability to execute across multiple channels (email paid social) with deep expertise in at least one

• Strong analytical skills and ability to translate performance data into creative pivots

• Exceptional written and verbal communication skills

• Strong project management and time management skills

• Collaborative mindset and comfort working cross-functionally

• Experimentation mindset including adoption of emerging tools and AI

• Ability to travel up to 10%

Nice To Haves Include:

• Salesforce preferred

• Familiarity with Canva

Location:
HelioCampus has two locations Bethesda MD and Chapel Hill NC. This specific role is primarily remote with occasional travel to an office or client site.

Compensation and Benefits:
HelioCampus offers employees a competitive salary along with paid time off healthcare vision dental 401(k) w/ company match parental leave remote work flexibility home office perks and a fun collaborative work environment.

What Sets Us Apart:

1. Commitment to Higher Education: We believe that serving higher ed makes the world a better place. This drives our desire to deliver high-quality products and services to help higher education institutions serve their students and communities.

2. Flexibility to Fit Your Life: HelioCampus employees enjoy the autonomy freedom and trust of a remote-first working environment. We embrace an on it mentality both in and out of the workplace and employees are supported in pursuing personal and professional passions.

3. A Community of Bright Minds with Big Hearts: HelioCampus hires curious and talented practitioners who bring a diversity of thought and genuine care for one another and our clients to work every day. Our team members are more than a job description and are encouraged to show up as their full and authentic selves.

What We Believe:
HelioCampus is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status.

Disclaimer:
The list of responsibilities described above is not comprehensive. Other tasks not mentioned here may be required. Changing business conditions may trigger changes to job responsibilities. This job description is not an employment contract.

Physical Qualifications:

This position requires the following physical qualifications to support a productive remote work environment. We are dedicated to providing reasonable accommodations for individuals with disabilities to perform the essential functions of this role. If you require accommodations please discuss this during the application process.

Vision: Sufficient visual acuity to read documents view computer screens and engage in tasks that require attention to detail.

Hearing: Ability to communicate effectively in person (as applicable) and via phone or video conferencing ensuring clear understanding of verbal instructions.

Fine Motor Skills: Proficient use of hands for typing using a mouse and managing office equipment such as printers and scanners.

Lifting: Occasional lifting of up to 10 pounds (e.g. office supplies or equipment).