Marketing Lead
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
An Entertainment Company based in Lagos is hiring a for a Marketing Lead who will lead all marketing strategy and execution for theatrical film releases (local and international acquisitions) Cinemas (all locations in Nigeria) and corporate brand positioning within the Nigerian market. The role is commercially driven and performance-based focused on box office growth admissions growth and direct revenue generation for the Cinemas.
Responsibilities:
- Develop 360 Nigeria release campaign strategies for each title.
- Prepare revenue-aligned marketing plans tied directly to admissions and cinema income targets.
- Oversee key art trailer positioning social campaigns outdoor placements influencer partnerships and grassroots activations.
- Manage premiere events and press tours.
- Align with exhibitors for screen allocation and showtime optimization.
- Track admissions and revenue daily during opening week.
- Develop monthly cinema marketing calendars focused on revenue growth.
- Increase weekday footfall and concession sales.
- Implement loyalty school and corporate ticketing initiatives to drive recurring income.
- Lead paid advertising strategy across Meta TikTok Google and YouTube.
- Deliver structured ROI reports post-release and optimise campaigns based on performance data.
- Build structured performance dashboards and ensure daily reporting during the opening week.
- Maintain strong trade relationships with cinema chains PR agencies media houses and influencers.
- Build and manage a high-performing Nigerian marketing team focused on revenue delivery.
- Campaign launch timeliness and budget discipline.
Core Competencies:
- Commercial and revenue-driven mindset.
- Deep understanding of Nigerian audience psychology.
- Strong data interpretation ability.
- Negotiation and trade relationship management.
- Crisis and PR handling capability.
- Executive-level communication skill
Requirements
- Minimum 4 years of marketing experience.
- Bachelors degree in Marketing Mass Communication Business or related field.
- At least 3 years in film media cinema or entertainment marketing.
- Proven experience running theatrical campaigns.
- Strong digital performance marketing expertise.
- Demonstrated ability to drive measurable revenue growth.
- Strong understanding of Nigerian consumer behaviour.
KPIs & Performance Metrics:
- Opening weekend performance vs forecast.
- Admissions growth (YOY).
- Total cinema revenue growth (ticket concession).
- Marketing spend-to-GBO ratio.
- Cinema footfall increase percentage.
- Trailer view-to-ticket conversion rate.
- CPC and CPM efficiency.
- Campaign launch timeliness and budget discipline.
Benefits
N500000 -N600000 NET a strong commission structure HMO.
Company Industry
IT Services and IT Consulting
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
