Marketing Director

JOB TITLE: Marketing Director

Introduction:

This innovative retail concept redefineshow customers approach home improvement and hardware shopping. It combines the reliability of a traditional hardware store with a curated design-forward experience that supports both professional builders and do-it-yourselfers. The concept emphasizes customer service curated assortments project-based shopping and community engagement with a focus on making every builder feel confident supported and inspired from the moment they enter the store.

Description:

TheMarketingDirectorwill be the architect and executor ofour new store concept marketing strategy responsible for translatingour creative vision into measurable roleis responsible fordevelopingintegrated marketing plans that drive customeracquisition retention and brand awareness in a startup environment. This includesoptimizingall marketing channels (e-commerce social media email in-store signage events loyaltyprogram etc.) to meetsales and engagement targets. The MarketingDirectorwill work closely withHeadof Creativeandthe Chief Creative and Marketing Officerto ensure creative direction andensure brand consistency with a primary focus on performance marketing and growth.

This role will manage abudget with an eye toward ROIleveragingtest-and-learn experimentation to refine campaigns iskeyMarketingDirectorwill partner with Merchandising on product promotions Operations on in-storeexperiences and Finance on budgeting and KPIs. The ideal candidate brings a startup mindset (agility innovation comfort with lean resources) anda strong foundationin retail marketing (omni-channel campaign execution loyalty/rewards community outreach).

Job Responsibilities:

• Omni-Channel Campaigns:Develop and execute marketing across digital social email and in-store to drive acquisition traffic and sales with cohesive messaging

• Promotions & Storytelling:Coordinatecampaigns and promotional calendarsand product storytelling to bring the curated project-oriented brand to life across all channels

• Customer Retention & Loyalty:Own strategies to increase lifetime value including a Pro & DIY loyalty program with rewards events and targeted offers

• Data-Driven Refinement:Continuously refine loyalty initiatives and customer communications using insights to improve retention and repeat engagement

• Partnerships & Community:Lead partnership marketing and community outreach through vendor co-marketing local trade partnerships and workshops

• Budget & Performance:Manage the marketing budget and track KPIs (CAC conversion ROI)optimizingspend with test-and-learn approaches (A/B tests pilots)

• Marketing Operations:Drive day-to-day execution ensuring campaigns content and in-store promotions launch on time and align with the marketing calendar

• Creative Production:Oversee workflows with creative partners to deliver digital ads email signage and video with high brand consistency and impact

• Cross-Functional Collaboration:Partner with Merchandising Store Ops E-commerce IT Finance and Leadership to align marketing with business goals

• Marketing Technology:Implement CRM loyalty platforms and dashboards to enable data-driven decision making and campaign optimization

• Analytics & Insights:Analyze customer data market trends and campaign results to refine targeting creative and channel mix while fostering experimentation

• Compliance & Brand Integrity:Uphold data privacy and brand guidelines across initiatives; act as brand steward and customer advocate internally.

Knowledge Skills and Abilities:

• Strategic Marketing Leadership:Proven ability to design andexecute integrated marketing strategiesacross digital and traditional channels that deliver growth results; understands how to balance brand-building with performance marketing in a retail context

• Data-Driven & Analytical:Strong analytical skills with experience using marketing analytics CRM databases and ROI tracking tools to guide decision-making; adept at defining and tracking key metrics (CAC LTV retention rates etc.) and translating data into actionable insights and optimizations

• Loyalty and Customer Lifecycle Management:Knowledge ofcustomer loyalty programs CRM and personalizationtactics in a retail or consumer business;ability to craft engaging loyalty/rewards programs and customer journeys that increase customer lifetime value and satisfaction

• Project Management & Execution:Excellent project management and organizational skills to juggle multiple campaigns product launches and events in afast-paced environment; detail-oriented and deadline-driven with a hands-on approach to ensuring marketing initiatives are delivered on time and on budget

• Team Leadership & Collaboration:Demonstratedsuccess in building and leading teams with the communication skills to inspire and guide both direct reports and cross-functional partners;able to influence and collaborate with peers in Creative Merchandising Operations and Executive teams to drive unified business outcomes

• Startup Mindset & Adaptability:Entrepreneurialagile thinker who thrives in a build-from-scratch environment; comfortable with lean resources and able to wear many hats;innovative not afraid to pilot new ideas iterate quickly and pivot strategies based on results; resilient and positive in the face of challenges with a continuous improvement attitude

• Customer-Centric & Brand Savvy:Deep empathy for the home improvement customer (from first-time DIYers to seasoned Pros) and the ability tochampion the customers voicein marketing strategy;skilled in crafting brand messaging that resonates with target segments and differentiates our concept (e.g. emphasizing our curated product selection design-forward approach and community focus)

• Technical Skills:Proficiencywith digital marketing and CRM tools (e.g. Google Analytics SEO/SEM platforms email marketing software loyalty program systems social media management tools);solid understanding of e-commerce and retail metrics;familiarity with creative design tools or content management is a plus

Education and Certificates:

• Experience Requirement:810 years of progressive marketing experience including leadership roles managing teams budgets and omni-channel campaigns; retail sector experience strongly preferred ideally in omni-channel or specialty retail; startup or high-growth exposure is a plus

• Foundational Education:Bachelors degree in Marketing Business Administration or a related field (required)

• Advanced Preparation:MBA or relevant masters degree preferred particularly with a concentration in marketing strategy or business leadership

• Professional Development:Certifications such as AMA Professional Certified Marketer Google Analytics Certification SEO/SEM credentials or other digital marketing tools are considered valuable differentiators

• Commitment to Learning:Demonstratedhistory of staying current with evolving marketing practices through executive education industry associations (e.g. AMA NRF) or ongoing training in emerging marketing technologies

Physical Requirements:

• Physical Work Requirements - Light: exerting up to 15 lbs. of force occasionally

• Repetitive motion associated with operatingvarious typesof equipment

• Prolonged periods of sitting at a desk and working on a computer

• Periodic travel to retail locations company meetings and industry events primarily within the United States

Compensation and Benefits:

We recognize that attracting andretainingtop talent requires a competitive comprehensive return for your leadership and contributions you will receive:

• Base salary of$200kwith target total compensation of$260k

• Comprehensive benefits including medical dental vision and life insurance

• 401(k) with company match and profit sharing

• Paid time off (PTO) and paid holidays

• Career growth and leadership development opportunities