Brand Manager

Lagos - Nigeria

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Brand Strategy Development:

Support the Senior Brand Manager utilize costumer insights and identify trends to unlock business opportunities that should inform the customer segment (Retail Private Wealth & Institutions) strategy. Drive the executional outputs of the Marketing & Corporate Communications Annual Business strategy based on market category customer and channel insights that will set the brand up for exceptional growth.

Brand Communication: Lead the creative and media agencies in the development of marketing advertising and media materials/assets to ensure they align with the brand strategy and messaging across all Marketing Media Channels.

Brand & Competitor Monitoring: Utilize category customer segment & competitive data and insights to formulate brand campaigns initiatives and measure their effectiveness. Lead the compilation of Key Performance indicators for all executed and implemented marketing activities across all customer segments and channels. Adjusting as needed to achieve overall customer segment & business goals.

Agency & 3rd Party Vendor Management: Coordinate all Creative Media Digital PR and Event Agency activities to ensure seamless and optimal delivery of all Marketing related activities and initiatives. Ensure all 3rd Party vendors deliver according to their service level agreements.

Budget Management: Custodian of the brand budget optimizing its disbursement across various initiatives and measuring the return on investment.

Collaboration with Other Departments: Work closely with other departments such as sales customer service business development data and insights product development and compliance teams to ensure a cohesive and integrated approach to brand management.

Behavioral

Achievement (Level 2/4)

Analytical Thinking (Level 2/4)

Customer Service Orientation (Level 2/4)

Entrepreneurship (Level 2/4)

Flexibility (Level 2/4)

Relationship Building for Influence (Level 2/4)

Self-Awareness (Level 2/4)

Team Working (Level 2/4)

Working Strategically (Level 2/4)

Communicating Effectively (Level 2/4)

Technical

Media Relations (Level 2/4)

Public Relations (Level 2/4)

Brand Management (Level 2/4)

In-bound Marketing (Level 2/4)

Marketing Research (Level 2/4)

Business Acumen (Level 2/4)

Project Management (Level 1/4)

Required Experience:

Manager

Brand Strategy Development:Support the Senior Brand Manager utilize costumer insights and identify trends to unlock business opportunities that should inform the customer segment (Retail Private Wealth & Institutions) strategy. Drive the executional outputs of the Marketing & Corporate Communication...