Social Expert & Content Creator

Palo Alto, CA - USA

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Job Summary

23andMe Research Institute Research is seeking an experienced highly creative self-starter individual to resource build and create content for social media channels. Working to create best-in-class content breakthrough narratives and leveraging both established and emerging platforms this individual will build social media conversations to help engage new and existing customers in ways to educate the public.

Generating advocacy and engagement this individual will actively seek to raise the bar for content creation within the social media space. The ideal candidate will be a combination of a content creator editor and activist. You know how to build source be scrappy and pull in expertise as needed.

Who We Are

The 23andMe Research Institute Research is a nonprofit medical research organization that enables people everywhere to access their genetic information learn about themselves and participate in the worlds largest crowdsourced research initiative. The Institute aims to be the worlds most significant contributor to scientific advancement uniting people with the common goal of improving health and deepening our understanding of DNA the code of life.

What Youll Do

You will work closely with internal teams across product research education and other key stakeholders. This role will effectively integrate content into paid media efforts as well as leverage any potential earned media opportunities.

You will help drive a new strategy for the newly formed nonprofit organization across key social media platforms: LinkedIn Facebook YouTube Instagram TikTok X as well as seek out and develop new and emerging platforms that can help us expand our conversations across many new this role you will:

Own the content machine pulling from the brands DNA grounded in research and science.
Translate science to society engaging and educating new communities.
Maximize engagement to encourage conversation create sharing talk value and advocacy.
Lead the development and direct the implementation of a wide range of content forms including video text still imagery animation live action and other content forms that best utilize the technology available on any given social media/digital platform.
Work collaboratively with 23andMe Research Institute teams across business units to develop and execute creative ideas plans and strategies.
Manage social media vendors to scale publishing and provide analytic insights on strategy and engagement.
Establish repeatable operational methodologies and mechanisms that enable frugal fast and responsive content development and distribution.

What Youll Bring

5-7 years experience in social media content creation creative development ideally in the science research or nonprofit space.
Proven track record of creating new big ideas and strategy.
Experience passion and a love for building content and community through social media.
Highly experienced about the functionality of all applicable social media platforms.
Excellent communication skills both verbal and written.
Self-starter who thrives in a high-pressure ambiguous environment bringing both creativity and critical thinking to deliver results.
Ability to work in the Palo Alto offices for a minimum of three days per week.

Strongly Preferred

Experience in health science research and/or advocacy a plus.
BS degree is a plus.

About Us

The 23andMe Research Institute is a nonprofit headquartered in Palo Alto California. The companys mission is to help people access understand and benefit from the human genome. The 23andMe Research Institute pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the worlds largest crowdsourced platform for genetic research with 80 percent of its customers electing to participate. We value a diverse inclusive workforce and we provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at We will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe Research Institute does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.

Pay Transparency
23andMe takes a market-based approach to pay and amounts will vary depending on your geographic location. The salary range reflected here is for a candidate based in the San Francisco Bay Area. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. These ranges may be modified in the future.

San Francisco Bay Area Base Pay Range

$136000$204000 USD