Manager, Social Media

Santa Monica, CA - USA

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

CHANNEL MANAGEMENT & OPERATIONS

Consistently express Red Bulls creative ambitions and tone of voice through daily content creation and copywriting.

Manage the day-to-day operations of Red Bulls U.S. social media channels maintaining a cohesive brand presence and a steady stream of high-quality on-brand content. Develop and execute platform-specific strategies to improve content performance grow the audience and increase watch time within our key demographic.

Ensure Red Bulls channels are maximizing reach and influence across social platforms at scale within the core target audience.

Use platform analytics to inform data-driven content decisions across teams and channels.

Collaborate with the Director of Social Media to provide guidance and training on social media best practices priorities workflows and publishing pipelines for Red Bull U.S.

CONTENT PRODUCTION & PROGRAMMING

Manage content calendars and publishing schedules to ensure a consistent stream of fresh relevant content across all channels.

Serve as a source of creative inspiration for internal teams and the wider business helping to generate ideas and develop content that aligns with current audience interests and platform algorithms.

Plan and execute content initiatives from start to finish acting either as a hands-on producer or overseeing internal and external production teams through to final delivery.

Collaborate with internal teams (such as production marketing advertising and partnerships) to track performance measure results and promote successful strategies and tactics.

COMMUNITY MANAGEMENT & ENGAGEMENT

Build tailored consumer communities using tools across platforms (such as Strava clubs Instagram Broadcast Channels etc.) ensuring timely and engaging responses to comments messages and other interactions.

Develop and implement community management strategies to strengthen audience connection increase engagement and enhance brand loyalty.

COLLABORATION WITH GLOBAL CHANNELS

Manage projects and stakeholders across departments at Red Bull North America Global Headquarters and regional offices.

Work closely with the Global Red Bull Main channel teams to ensure consistent brand messaging and content strategy.

Provide content to global channels that highlights Red Bulls top U.S. activations and extends our reach with U.S. consumers.

Source the most relevant content from the World of Red Bull and adapt it for U.S. channels.

Qualifications :

3 years of experience in social media marketing with a proven track record of managing and growing social media channels for major brands

Strong understanding of social media platforms algorithms content trends and audience behavior

Experience in managing and leading high-performing social media teams

Exceptional communication interpersonal and presentation skills

Advanced skills in media metrics and driving return on investment (ROI)

Proven ability to think strategically about building audience engagement

Highly effective at building relationships across media digital platforms and entertainment

Agile team player with a strong focus on execution and delivery

Clear understanding of competitor activity and consumer behavior within both media and FMCG contexts

Deeply engaged with and knowledgeable about the U.S. media industry

Excellent knowledge of both traditional and digital media

Strong leadership skills including presenting motivating influencing and negotiating

Effective problem-solver and mediator skilled at aligning and coordinating conflicting interests

Bachelors degree or equivalent professional experience

Fluent in English; additional language skills are an advantage

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85360 to $128040 cash incentives.

Actual salary offers may vary based on work experience.

The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

Employment Type :

Full-time

CHANNEL MANAGEMENT & OPERATIONSConsistently express Red Bulls creative ambitions and tone of voice through daily content creation and copywriting.Manage the day-to-day operations of Red Bulls U.S. social media channels maintaining a cohesive brand presence and a steady stream of high-quality on-bran...