Brand Marketing Manager, IPSY Shop
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Job Location:
Santa Monica, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Join us in inspiring everyone to express their unique beauty.
IPSY is the beauty industrys most powerful platform uniting brands creators and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original full-size subscription IPSY Extra and quarterly limited-edition collection IPSY Ultimate we curate beauty for millions of members so they can play explore and express their unique beauty every day.
We think self-discovery self-expression and confidence are beautiful. Agree Then join us! Explore careers and learn more about our values culture and benefits across all our brands: IPSY Careers.
Were proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want because we believe work should fit into your lifenot the other way around. We offer monthly virtual activities company-wide offsites professional development and learning sessions to help our team members stay connected engaged and impactful while working virtually.
United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona California Connecticut Florida Illinois Kansas Massachusetts Missouri North Carolina New York New Jersey Nevada Ohio Pennsylvania Texas and Washington. California Privacy Notice
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About the Role:
Were seeking a Brand Marketing Manager to lead brand-led growth for IPSY Shop our exclusive eCommerce destination for members. This role sits at the intersection of brand storytelling commerce strategy and customer experienceowning how IPSY Shop shows up across channels to drive awareness engagement and conversion.
As the brand steward for IPSY Shop you will define and execute go-to-market strategies that elevate the Shop as a core pillar of the IPSY ecosystem translating insights into compelling narratives campaigns and moments that inspire discovery and action. Youll partner closely with Growth Merchandising Creative Product and Analytics to ensure brand strategy fuels performance and long-term value.
The Brand Marketing Manager reports to the Director of Brand Management is hybrid remote with one day per week in our Santa Monica office.
What Youll Be Doing:
Brand & Go-To-Market Strategy
- Own the brand marketing strategy for IPSY Shop shaping how the Shop is positioned launched and scaled within the broader IPSY ecosystem.
- Develop integrated go-to-market plans for key Shop moments including seasonal events and sales hero drops (The Edit LE Mystery Bags etc) category spotlights and marquee promotions.
- Translate consumer insights performance data and category trends into clear brand narratives that drive both emotional connection and conversion.
- Ensure IPSY Shop storytelling feels premium differentiated and aligned with IPSYs brand values while remaining commerce-forward.
Campaign & Channel Leadership
- Lead cross-channel campaign planning for IPSY Shop across owned channels (site email social collateral etc) ensuring cohesion and clarity.
- Partner with Growth and Lifecycle teams to align brand storytelling with performance objectives funnel strategy and member behavior.
- Guide creative development by setting strong briefs reviewing work and ensuring messaging and visual execution ladder back to strategy.
- Champion consistency and excellence across all member-facing Shop touchpoints.
Cross-Functional Collaboration
- Act as the primary brand partner to the Merchandising team ensuring product assortment pricing strategy and brand storytelling work together seamlessly.
- Collaborate with Creative Production and Content teams to deliver best-in-class assets that balance inspiration with shoppability.
- Partner with Analytics and Consumer Insights to measure impact assess brand health and optimize future initiatives.
- Influence senior stakeholders by clearly articulating strategy rationale and results.
Measurement & Optimization
- Define success metrics for brand-led eCommerce initiatives balancing short-term conversion with long-term brand equity.
- Review campaign performance and consumer feedback to identify opportunities for optimization and innovation.
- Use insights to evolve positioning messaging and execution over time.
What We Are Looking For:
- 5-7 years of experience in brand marketing integrated marketing or eCommerce marketing ideally within beauty fashion lifestyle or consumer subscription businesses.
- Proven experience leading brand strategy that drives measurable commercial outcomes particularly in an eCommerce or DTC environment.
- Strong strategic thinker with the ability to translate insights into clear positioning compelling narratives and effective campaigns.
- Demonstrated success leading cross-functional initiatives with Growth Creative Product and Merchandising partners.
- Exceptional briefing storytelling and communication skills with the ability to influence at all levels of the organization.
- Comfort operating in a fast-paced data-informed environment with multiple priorities and stakeholders.
- Deep understanding of digital consumer behavior and how brand and performance marketing work together to drive conversion and loyalty.
Bonus if You Have:
- Passion for beauty discovery and creating elevated shopping experiences.
What We Offer:
- Competitive base salary & bonus program
- Medical dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs
EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status disability status or any other protected characteristic.
If you need reasonable accommodation in the application or employment process please contact us.
Please review our California Privacy Notice.
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Pay is based on several non-discriminatory factors such as experience education skills and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
