Senior Marketing Specialist

Lake Geneva, WI - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

The Senior Marketing Specialist drives organizational growth by developing & executing strategic multi-channel marketing campaigns (digital email content & events) that are aligned with business goals. This includes full operational responsibility for company website(s) LinkedIn and digital prospecting industry platforms trade shows internal sales materials and brand asset governance.

Responsibilities:

Website ownership: covers copywriting SEO blogs white papers case studies and coordination of visual assets with a focus on inbound relevance and credibility rather than cosmetic design.
LinkedIn: will be used as a structured digital prospecting and visibility channel with LinkedIn Sales Navigator as the primary operating tool for identifying target companies and personas and supporting campaign-based outreach aligned with priority segments.
Manage Brunks presence on platforms such as Thomasnet Connex IndustryNet and relevant SBA or small-business programs ensuring profiles are accurate differentiated and tracked for inbound activity.
Own trade shows end to end including booth visuals messaging materials and pre- and post-show content with accountability for lead capture quality and follow-up readiness.
Internal responsibilities include sales presentations capability decks one-pagers branded materials and internal communications as well as support for company and customer-facing events.
Collaborate with the sales team by supporting the management and hygiene of the CRM ensuring inbound leads from digital channels industry platforms and trade shows are properly captured categorized and routed and that campaign activity is visible and usable for Sales follow-up.
Centrally govern brand assets with clear structure version control and a single source of truth.
Marketing support for NPD programs (including Bone Saw and Crank initiatives) is a core responsibility. This includes trade show positioning landing pages or dedicated websites and visual storytelling aligned with regulatory boundaries. The role translates approved technical facts into market-facing language in close coordination with the NPD Director.
When gaps in internal capabilities exist identify and manage external contributors while retaining ownership of outcomes.

Qualifications :

Education and Experience:

Bachelors degree in business marketing or a related field is preferred. High School Diploma or GED equivalent is required.
3-5 years of relevant marketing experience specialized knowledge in digital or product marketing preferred.
Relevant industry experience in manufacturing companies in B2B & long sales cycles is preferred.

Skills:

High level proficiency in Microsoft Office Suite particularly PowerPoint
Excellent communication skills both written and verbal
Experience with SEO and light web design
Adept in working with Canva and LinkedIn & LinkedIn Sales Navigator
Ability to collaborate utilizing Figma
Prior experience utilizing Adobe Suite for asset handling

Additional Information :

Work Environment/Physical requirements:

Hybrid role with a mix of virtual work frequent travel between all 3 U.S. sites and occasional travel across Europe for trade shows and customer visits.
Must be able to perform light lifting at events.
Must wear safety glasses and safety shoes while in production areas.

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Employment Type :

Full-time

Responsibilities:

Website ownership: covers copywriting SEO blogs white papers case studies and coordination of visual assets with a focus on inbound relevance and credibility rather than cosmetic design.
LinkedIn: will be used as a structured digital prospecting and visibility channel with LinkedIn Sales Navigator as the primary operating tool for identifying target companies and personas and supporting campaign-based outreach aligned with priority segments.
Manage Brunks presence on platforms such as Thomasnet Connex IndustryNet and relevant SBA or small-business programs ensuring profiles are accurate differentiated and tracked for inbound activity.
Own trade shows end to end including booth visuals messaging materials and pre- and post-show content with accountability for lead capture quality and follow-up readiness.
Internal responsibilities include sales presentations capability decks one-pagers branded materials and internal communications as well as support for company and customer-facing events.
Collaborate with the sales team by supporting the management and hygiene of the CRM ensuring inbound leads from digital channels industry platforms and trade shows are properly captured categorized and routed and that campaign activity is visible and usable for Sales follow-up.
Centrally govern brand assets with clear structure version control and a single source of truth.
Marketing support for NPD programs (including Bone Saw and Crank initiatives) is a core responsibility. This includes trade show positioning landing pages or dedicated websites and visual storytelling aligned with regulatory boundaries. The role translates approved technical facts into market-facing language in close coordination with the NPD Director.
When gaps in internal capabilities exist identify and manage external contributors while retaining ownership of outcomes.

Qualifications :

Education and Experience:

Bachelors degree in business marketing or a related field is preferred. High School Diploma or GED equivalent is required.
3-5 years of relevant marketing experience specialized knowledge in digital or product marketing preferred.
Relevant industry experience in manufacturing companies in B2B & long sales cycles is preferred.

Skills:

High level proficiency in Microsoft Office Suite particularly PowerPoint
Excellent communication skills both written and verbal
Experience with SEO and light web design
Adept in working with Canva and LinkedIn & LinkedIn Sales Navigator
Ability to collaborate utilizing Figma
Prior experience utilizing Adobe Suite for asset handling

Additional Information :

Work Environment/Physical requirements:

Hybrid role with a mix of virtual work frequent travel between all 3 U.S. sites and occasional travel across Europe for trade shows and customer visits.
Must be able to perform light lifting at events.
Must wear safety glasses and safety shoes while in production areas.

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

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About Company

The Panaro Group

Job Title: Recruiting Consultant Location: Wisconsin or Minnesota Company: The Panaro GroupAbout Us:The Panaro Group is a boutique Recruitment Process Outsourcing (RPO) firm dedicated to delivering top-tier talent solutions to our clients. We partner with businesses across various in ... View more

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