Senior Manager, Brand Partnerships
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Equinox is seeking a Senior Manager Brand Partnerships to lead the development and activation of strategic brand collaborations that elevate the member experience and drive measurable business impact.
This role is responsible for bringing partnerships to life in a 360-degree way across digital channels in-club experiences and out-of-club touchpoints ensuring each collaboration feels premium intentional and deeply aligned with the Equinox brand.
While this role includes partner sourcing the majority of the scope is focused on activation execution and performance management. This is an opportunity for a creative detail-oriented operator who understands how to translate strong ideas into seamless high-quality experiences that resonate with members and support business goals.
Responsibilities
Partnership Strategy & Sourcing (10%)
- Identify and evaluate potential brand partners across hospitality wellness fitness travel fashion and lifestyle
- Build and maintain a focused pipeline of partnership opportunities aligned to brand values and member needs
- Assess partnership opportunities through both brand and business lenses including relevance scale and member value
Partnership Activation & Experience Execution (70%)
- Lead end-to-end partnership activation from concept development through launch and post-launch optimization
- Develop creative partnership concepts that translate into meaningful member experiences not just logo placements
- Bring partnerships to life across digital in-club and out-of-club channels including:
- Member communications and content
- In-club experiences activations and programming
- Events experiential moments and external-facing extensions
- Own activation planning timelines and deliverables across multiple concurrent partnerships
- Collaborate closely with internal teams including Brand Marketing Club Operations Merchandising Legal Finance and Product to ensure cohesive execution
- Manage external agencies and partner teams to deliver against creative operational and brand standards
Commercial Management Measurement & Optimization (20%)
- Support deal structuring and contract negotiations in partnership with Legal and Finance
- Understand and evaluate paid media value rate cards and in-kind value exchange
- Define success metrics for each partnership including engagement revenue retention and NPS impact
- Track partner-funded value offsets and ROI
- Lead post-launch retrospectives and apply learnings to continuously improve future partnerships
Qualifications :
- 8 years of experience in brand partnerships brand marketing or integrated marketing
- Experience within hospitality travel fitness wellness or luxury strongly preferred
- MBA preferred; equivalent experience strongly considered
- Strong creative instincts paired with a clear understanding of business objectives and performance metrics
- Deeply member-experience oriented with a focus on delivering high-quality differentiated experiences
- Demonstrated experience working with paid media valuation rate cards and third-party contract negotiations
- Highly organized with strong project management skills and attention to detail
- Proven ability to manage complex cross-functional initiatives from concept through execution
- Experience working with external agencies and senior partner stakeholders
- Excellent written and verbal communication skills
Why Youll Love This Role
Brand partnerships at Equinox are a critical lever for delivering surprise-and-delight moments reinforcing brand differentiation and strengthening member loyalty. This role offers the opportunity to shape how Equinox shows up both inside and outside the club creating experiences that feel exclusive elevated and unmistakably Equinox.
Pay Transparency: $145k - $155k annually
Additional Information :
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary benefits and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training Pilates Spa and Shop
NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
OUR STORYEquinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our ... View more
