Sr. Director of Global Email & Marketing Automation

Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit debit prepaid and merchant services. Our worldwide team helps over 3 million companies more than 1300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Key Responsibilities:

• Manage a global team of lifecycle marketing automation specialists and development team enabling campaign execution and attribution across multiple regions and business units.

• Support our global line of business marketing teams with the consolidation and migration across 15 legacy platforms to upgraded marketing automation platforms that connect to multiple CRMs.

• Oversee day-to-day operations and long-term strategy for Marketo HubSpot and Pardot ensuring consistency scalability and system governance and high performance for customer engagement and conversions.

• Lead the development and execution of email and future SMS automation programs including lifecycle campaigns transactional emails and audience re-engagement initiatives.

• Own and optimize audience segmentation dynamic personalization and email asset tagging frameworks to ensure accurate targeting and performance tracking.

• Develop and maintain lead scoring models nurture workflows and fit-based segmentation strategies in alignment with sales and revenue operations.

• Partner with CRM sales operations and data teams to ensure synchronized data flows clean CRM integration and reporting integrity.

• Maintain global standards for naming conventions tagging taxonomy and campaign architecture to support attribution and insights.

• Ensure compliance with privacy regulations (e.g. GDPR CAN-SPAM) and internal governance around data use and email communications.

• Provide performance insights operational KPIs and recommendations to executive stakeholders to support growth and campaign optimization.

• Evaluate emerging technologies and continuously improves the marketing automation tech stack and processes.

• Create financial business case and manage improvements of both the technology leveraging AI as well as the design experience.

• Prepare and present strategy and performance updates to senior business and marketing leaders. Provide Line of Business performance results monthly with optimization next steps.

• Proactively manage our software and development vendors seeking to optimize automation and results through AI and ensuring effective ROI for operations.

Core Skills & Experience:

• 10 years of experience in digital operations for multi-channel campaigns execution with a track record of driving revenue performance measurement globally.

• 7 years of driving improved customer engagement and revenue through acquisition retention and cross sell marketing automation programs on Adobe Marketo Engage.

• 7 years of experience with Adobe Marketo Engage with a proven track record for performance marketing conversions and attribution.

• Deep platform expertise in HubSpot Pardot and strong understanding of Salesforce CRM.

• 7 years of experience managing a global team including offshore resources to scale the automation capabilities.

• 7 years of vendor management budgeting business case development and optimization of partner relationships in the marketing automation space.

• 5 years of experience in building and/or migrating a business line from one platform to a new platform including improving governance contact database landing page and campaign performance.

• Proven ability to scale and manage global lead nurture programs and lifecycle marketing across business units and geographies.

• Strong background in email marketing best practices deliverability personalization and performance optimization.

• Demonstrated success in developing and evolving lead scoring qualification models and customer journey automation.

• Excellent cross-functional leadership project management and stakeholder communication skills.

• Experience in campaign attribution modeling marketing analytics and executive-level reporting.

• Adept in managing complex system integrations process documentation and change management.

• Highly collaborative consultative with strong written and verbal communication skills to educate stakeholders and senior management on our automation improvements and revenue drivers.

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website please contact .