Digital Coordinator – Performance & CX Optimisation

• Full Time Maximum Term to September 2026
• Location: Sydney NSW
• Salary $81000 Super NFP Salary Packaging
• Make a meaningful difference to the lives of Australians in need

Life at Mission Australia

When you join the team at Mission Australia you become part of a community who are determined to end homelessness and ensure people in need can thrive. United by our Christian purpose and values we advocate for a fairer Australia to meet the growing needs of people across the country. Together were building hope and possibility for all.

Find out more about us and our purpose.

Your opportunity

At Mission Australia we believe everyone deserves a safe home and a brighter future.

As our Digital Coordinator Performance & Customer Experience Optimisation you will lead the way in making our digital channels more discoverable accessible and impactful.

From improving search visibility and optimising user journeys to turning data into insights that shape real-world outcomes your work will help people find support when they need it most make donating easier and connect partners with vital information. This is your opportunity to combine technical expertise with a mission that matters creating digital experiences that truly make a difference in communities across Australia.

Your key responsibilities will be to:

• Implement and maintain SEO across the site (technical onpage metadata) to improve findability for people seeking support and information.
• Coordinate Google Ad Grants and paid search with external vendors monitoring performance against organisational priorities.
• Maintain tagging event structures and data quality in analytics/tag management platforms; configure and validate tracking for campaigns and enhancements.
• Develop dashboards and monthly insights that connect digital performance to Mission Australias strategic outcomes and priority journeys.
• Design run and measure A/B tests and on-site optimisation activities applying behavioural insights to improve key user journeys (support donate partner).
• Collaborate across Fundraising Services and Campaign teams to align landing pages measurement plans accessibility and governance standards.
• Operate within digital delivery rhythmsintake/triage QA/UAT incident communicationand uphold privacy accessibility and platform governance.

Requirements for success

• Tertiary qualification in Marketing Digital Media Information Systems or related field; or equivalent relevant experience.
• 25 years experience in digital performance analytics or optimisation within a CMS or digital experience platform environment.
• Proven experience in search engine optimisation (technical on-page content) and coordinating paid search or Google Ad Grants.
• Hands-on experience with web analytics and tag management platforms for tracking event configuration and performance monitoring.
• Ability to design and run A/B tests and apply insights to improve user journeys.
• Familiarity with accessibility standards structured content principles and basic HTML/CSS for troubleshooting.
• Strong communication and stakeholder engagement skills with the ability to translate technical insights into practical recommendations.

Before starting work with us you will need to undertake a national police history check qualifications and referee checks and have a clearance to work with children/vulnerable people.

Your benefits

To ensure our employees feel valued empowered and celebrated we provide a range of employee benefits including:

• Rewarding work every day you know youre making a real difference
• Not-for-profit salary packaging reducing your tax (details via AccessPay)
• Free external confidential counselling and access to chaplaincy support
• Volunteering opportunities
• Opportunity to purchase additional annual leave
• Extra leave including: Mission Australia Thank You Day & Work Anniversary Day off

Our culture

Our innovative and inclusive culture will ensure you feel valued at Mission Australia as you help Australians in need and develop in your career.

We prioritise the safety and wellbeing of everyone both within our team and the individuals we serve.

We are committed to creating a diverse and inclusive working environment. We actively support and encourage people of all backgrounds; gender age ethnicity race cultural background disability religion and sexual orientation to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. So whoever you are if youre skilled and actively support our purpose and values you would be welcome at Mission Australia.

If you live with disability and require support to submit your application please email or visit our Careers page for additional contact details.

We strongly encourage applications from people who identify as Aboriginal or Torres Strait Islander. For culturally safe support or assistance with your application please contact us at

Find out more about a career with Mission Australia.

How to apply

Click Apply and send your application today!

As a committed Circle Back Initiative employer we will respond to your application.

Applications are shortlisted as they are received. Please apply as soon as possible to be considered. Thank you