Senior Marketing Manager Digital Pest

The Senior Marketing Manager Digital Pest is responsible for shaping and executing the Divisions marketing vision driving growth and ensuring alignment with overall business objectives. This role leads cross-functional teams develops innovative go-to-market strategies and champions digital transformation and customer-centricity across the enterprise.

What You Will Do:

Strategy & Innovation

• Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.

• Identify segment trends and how they impact Ecolab and our customers Translate identified segment insights into actionable market opportunities & requirements for digital solutions.

• Manage pipeline process from ideation through commercialization.

• Develop strategic roadmap for segment Incubate and launch new business models (e.g. SaaS IoT digital platforms).

• Identify portfolio gaps and initiate new innovation opportunities supporting Phase Gate development and project management from conception to launch.

• Develop a deep understanding of customer base and competitors.

• Drive segment-specific innovation and renovation projects.

Market Analysis & Segmentation

• Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.

• Develop strategies to divide customers into distinct segments based on common characteristics (e.g. industry size behavior).

• Monitor market trends and adjust segmentation strategies as needed.

Go to Market

• Define and deliver segment-specific marketing strategies and campaigns.

• Develop segment value propositions and messaging guidelines translating research and segment needs into actionable business insights.

• Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.

Collaboration & Enablement

• Work closely with Segment Marketing Sales Product Management and key functions to drive results.

• Develop sales enablement tools for multiple sales channels including email campaigns collateral webinars and presentations

• Partner with marketing communications to bring customer-facing programs to market.

Reporting & Optimization

• Manage reporting and analytics on all programs to measure success and return on investment.

• Track and report on campaign costs performance and ROI to understand channel and offer effectiveness.

Location: St. Paul MN Eagan MN or Naperville IL

Minimum Qualifications:

• Bachelors degree

• 8 years of professional experiencein a business-to-business environment

• Immigration sponsorship not available for this role

Preferred Qualifications:

• MBA preferably in Marketing

• Bachelors Degree preferably in Chemical Engineering or Chemistry

• Strong verbal and written communication skills

• Excellent verbal and written communication skills; ability to work well in a group as a solid team player

• Ability to build and maintain relationships and coordinate projects across different functional groups regionally

• Solid business acumen

• Strong problem solving and analytical skills

• Attention to detail; strong sense of urgency

• Experience withwide range of marketing tools including strategic and tactical product marketing capabilities