Growth Marketing Lead — London

• London
• On-site

Job Description

Mission

Build the engine that turns spend into intent.

Team

Youll be joining Planhats in-house creative agencyStudio Planhat.

Were building a disruptive B2B brand across web social and traditional print media channels embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely.

Were a team thats always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand design and distribution work in-house instead of delegating out to agencies. Were based in Planhats London hub. Since this is a fast-paced highly collaborative role we need you on the ground in London with us.

Role

As Planhats Founding Growth Marketing Lead youll be responsible for how paid channels perform end-to-end. Your role is to understand where demand exists how we reach it through paid search and paid social and how that investment translates into measurable outcomes.

This is a Lead role with real ownership. Youll run paid acquisition across search and social manage budgets and take responsibility for analytics and attribution. Youll work hands-on in the platformssetting up campaigns testing audiences keywords and messaging and building the reporting that shows whats working and why.

Youll work closely with Brand Creative SEO and Social Leads to ensure paid efforts align with our positioning and creative output. Your focus is not volume for its own sake but efficiency intent and claritymaking informed decisions about where to invest and where not to.

Over time youll define how paid channels scale at Planhat: the systems benchmarks and measurement frameworks that make performance predictable and transparent. This role suits someone who is comfortable with ambiguity values rigor over hype and wants clear responsibility for results.

Responsibilities

Paid acquisition & demand capture

• Own paid acquisition across search and paid social (Google LinkedIn Meta Reddit and YouTube etc.).
• Identify where demand and intent exist what it costs to reach and how channels should best be leveraged.
• Translate business priorities into clear paid strategies and investment plans.
• Align with SEO and Social to ensure channel roles are clear and complementary.

Campaign design & optimisation

• Design launch and manage paid campaigns end-to-end.
• Define audiences keyword structures bids budgets and pacing.
• Work with Brand Creative and Content to adapt ideas into effective paid executions.
• Run structured experimentation across targeting creative messaging and landing pages.

Measurement analytics & attribution

• Own performance measurement from impression through to pipeline and revenue.
• Define metrics attribution logic and reporting frameworks.
• Build and maintain dashboards that surface performance trends and trade-offs.
• Turn data into clear insights that inform decisions and investment.

Systems & scale

• Manage and optimise paid budgets with a focus on efficiency and learning.
• Make clear decisions about where to invest scale pause or stop.
• Establish repeatable processes for campaign setup testing and reporting.
• Document playbooks and benchmarks to make paid performance predictable and transparent.
• Lay the foundations for a scalable paid growth function.