Senior Manager, Campaign Marketing

The Integrated Marketing team at Visa Direct plays a critical role in shaping and delivering highimpact marketing initiatives that support Visas business priorities. As integrated marketing has grown in scale visibility and complexity this role is central to ensuring campaigns are thoughtfully shaped expertly executed and delivered effectively across regions and markets.

The Senior Manager Integrated Marketing Campaigns is a senior hightouch role responsible for leading complex integrated marketing campaigns endtoend from helping shape campaign strategy narrative and creative direction through to multimarket rollout localisation and performance optimisation. Reporting directly to Senior Director of Global Integrated Marketing this role operates as a trusted partner on some of Visas most visible and highstakes marketing initiatives.

What we expect of you day to day:

Integrated Campaign Leadership

• Lead complex integrated marketing campaigns from early shaping through to full market rollout.
• Partner with senior leadership to help shape campaign strategy messaging narrative and look & feel.
• Ensure campaigns are cohesive across brand product communications and regional requirements.

Digital & Paid Media Understanding

• Bring a strong understanding of digital marketing and paid media fundamentals including channel mix planning.
• Partner effectively with media teams and agencies to ensure campaigns are supported by the right asset strategy across formats and channels (e.g. hero films cutdowns teasers social and display assets).
• Ensure creative assets are fitforpurpose across digital channels including video social display email and web.

Global Delivery & Rollout

• Own campaign delivery across multiple regions and approximately 20 priority markets.
• Develop clear delivery plans timelines and rollout frameworks to support execution at scale.
• Manage dependencies risks and handoffs across workstreams.

Localization Transcreation & Market Enablement

• Lead localization transcreation and translation of campaign assets across regions and markets.
• Work closely with regional teams to adapt campaigns to local needs rather than simply distributing global assets.
• Ensure local adaptations maintain strategic intent creative quality and brand integrity.

Stakeholder & CrossFunctional Leadership

• Coordinate across Product Marketing Creative Communications Media Regional Marketing and external partners.
• Act as a central point of clarity and leadership across a wide and diverse stakeholder group.
• Drive alignment decisionmaking and progress without direct authority.

Performance Reporting & Optimization

• Ensure campaign performance is tracked reported and understood across channels and markets.
• Partner with analytics media and regional teams to review performance and extract insights.
• Use performance data to inform optimization learnings and future campaign planning.

Execution Excellence & Ways of Working

• Bring structure discipline and rigour to planning execution and rollout.
• Improve integrated campaign ways of working as scale and complexity increase.
• Establish clear communication rhythms expectations and delivery standards.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

Qualifications :

• Bachelors degree in marketing communications or a related field.
• Experience in integrated marketing global campaigns or complex marketing delivery roles.
• Proven experience leading highvisibility multimarket marketing initiatives.
• Strong strategic thinking combined with exceptional execution discipline.
• Solid understanding of digital marketing and paid media fundamentals. Ability to translate performance data into insights and actions.
• Outstanding stakeholder management and communication skills.
• Deep understanding of localization transcreation and global rollout realities.
• Experience in financial services fintech or technologyled environments.
• Familiarity with media planning marketing analytics and integrated marketing workflows.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time