Senior Marketing Analyst
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Reporting to the Head of Marketing the Senior Marketing Analyst transforms data into actionable insights that inform strategy optimise marketing performance and drive growth across global and regional markets. By analysing market potential country and channel performance and customer behaviour youll help identify where and how to invest for maximum impact. Working cross-functionally youll deliver data-driven recommendations that shape marketing plans support go-to-market strategies guide international expansion and advance the companys overall growth agenda.
What youll do to succeed
- Translate performance and market data into clear actionable insight for global and regional marketing teams
- Assess market & product performance growth potential and market conditions to prioritise investment and guide expansion
- Support global market expansion analysis identifying new opportunities and advising where/how to enter scale or optimise
- Help build and refine go-to-market strategy using data insights and competitor analysis to inform positioning and targeting
- Build and maintain dashboards and reporting to track key metrics across campaigns channels and regions
- Analyse marketing performance to improve reach engagement conversion and ROI
- Collaborate with cross-functional teams to align analysis with business goals
- Ensure data quality consistency and governance across marketing reporting
How youll do this
- Deliver recommendations that leadership teams can act on not just interesting findings
- Combine analysis with commercial context to answer the so what and what next
- Use tools such as HubSpot D365 and automation platforms to gather interpret and connect insights
- Think critically to uncover the why behind performance trends and identify growth opportunities
- Communicate clearly: turning complex insights into concise compelling stories that influence decisions
- Stay agile and proactive as priorities and market conditions change without compromising accuracy and integrity
Qualifications :
What youll bring
- Experience in marketing analytics/commercial analytics ideally in global/multi-region environments
- Proven experience assessing market potential and guiding new market entry / international expansion decisions
- Strong track record building executive-level dashboards and performance reporting that supports strategic planning
- Ability to turn complex marketing and commercial data into actionable insights that influence senior decisions
What youre great at
- Analysing complex datasets and extracting meaningful insight
- Building dashboards and reports that tell a clear story and drive action
- Connecting marketing performance metrics to outcomes like pipeline revenue and retention
- Partnering across teams to translate goals into measurable KPIs
- Spotting trends early and knowing what to investigate next
- Working confidently with Excel HubSpot D365 and marketing platforms
- Communicating with both technical and non-technical stakeholders
- Managing multiple priorities with organisation clarity and follow-through
Additional Information :
Benefits:
35 days holidays
Discretionary Annual Bonus
Private Medical Insurance
Income Protection
Pension Plan
Health Cash Plan
Life Assurance
Electric Car Scheme
Gym-flex
Employee Giving
My Advantage Employee Discounts
Critical Illness cover
Employee Assistance Program
Holiday purchase option
Flexible working
Everyone is welcome at Insights. Were dedicated to creating a space where you belong that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.
Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning we will continue to foster the connections that matter to build a more inclusive culture.
It is in our nature to nurture. We have developed an organisation which puts care for our people inclusion belonging and wellbeing at the heart of our approach. Were strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.
We love learning. We want to be better tomorrow than we are today and were up for the journey. Unapologetically human undoubtedly individual. Colourful to our core.
Read more about inclusivity at Insights via the vacancy page on our website: Work :
Yes
Employment Type :
Full-time
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Insights is a Learning and Development company which aims to change the world through the power of self-awareness. Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any b ... View more
