Generative Search Engine Optimization Manager

The opportunity
Were hiring a senior AI Search Engine Optimization manager to drive our shift from traditional SEO to AI-first content discovery. Youll design build and operate scalable systems that make our content easily discoverable quotable and trusted by AI platforms (LLMs RAG agents hybrid search).

In the short term youll audit content and infrastructure for AI retrievability instrument citation/answer performance and launch automation to structure and tag content for machine consumption. Longer term youll build the processes and systems that enable AI SEO optimization for all content and website authors.

Youll partner with Product Marketing Content Marketing Web Ops Engineering Design and Localization to embed AI readiness into everyday publishing focusing on the standards and automation that make this sustainable and repeatable.

What youll be doing

• Serve as the subject-matter expert on how AI systems discover retrieve rank and cite content translating that into practical standards and automation for our publishing ecosystem.
• Design and implement scalable pipelines that structure tag and format content for machine consumption (e.g. schema metadata).
• Create and maintain an AI performance monitoring framework that tracks citations answer accuracy coverage freshness and trust signals across key AI toolsand triggers updates when gaps are detected.
• Partner with Engineering to integrate retrieval-friendly patterns (e.g. sitemap strategies structured data semantic markup entity linking content APIs) and ensure crawlability for AI systems beyond traditional bots.
• Collaborate with PMM/CMMs to embed AI-optimized templates guidelines and source of truth models into authoring; provide guardrails that enable self-serve publishing without sacrificing machine readability (e.g. build an AI agent to help support PMM/CMM in authoring from the start).
• Drive engineering to develop automated QA to detect broken references outdated facts format drift and missing metadata; implement remediation workflows that minimize manual effort.
• Build dashboards and reporting that clearly communicate AI discovery metrics to stakeholders; advocate for roadmap priorities based on measurable impact.
• Stay ahead of platform changes (OpenAI Anthropic Google Meta Perplexity and enterprise RAG patterns) updating standards and automation to ensure ongoing competitiveness.

What were looking for

• Deep understanding of information retrieval in AI systems: embeddings chunking context windows scoring source attribution and the signals LLMs use to select and cite content.
• Demonstrated ability to design scalable content systems: metadata models schema design structured data and content APIs that serve as reliable sources for machine consumption.
• Strong skills in automation and operational rigorcomfortable building or specifying workflows instrumentation and monitoring that reduce manual optimization.
• Proven experience translating complex technical concepts into clear standards and tooling that non-technical content creators can apply.
• Data-driven mindset with the ability to define KPIs for AI discovery and measure impact across multiple platforms.
• Excellent communication and cross-functional collaboration skills; able to influence without authority and drive consensus on standards.

You might also have

• Familiarity with LLM evals automated accuracy testing and content freshness monitoring.
• Familiarity with tools such as Profound or AirOps
• Background in web architecture sitemap strategies crawl optimization beyond traditional SEO or content API design.
• Exposure to CMS customization and automation (e.g. schema configuration content modeling validation rules).
• Prior work improving AI citation rates answer quality
• Comfort working in fast-paced environments where platforms change rapidly and standards must adapt.

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits
At Unity we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility specific offerings and coverage vary based on the country employment status.

While specific benefits vary here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health life and disability insurance Commute subsidy Employee stock ownership Competitive retirement/pension plans Generous vacation and personal days Support for new parents through leave and family-care programs Office food snacks Mental Health and Wellbeing programs and support Employee Resource Groups Global Employee Assistance Program Training and development programs Volunteering and donation matching program

Life at Unity
Unity NYSE: U is the leading platform to create and grow games and interactive experiences. Creators ranging from game developers to artists architects automotive designers infrastructure experts filmmakers and more use Unity to bring their imaginations to life across multiple platforms from mobile PC and console to spatial computing.

As of the third quarter of 2024 more than 70% of the top 1000 mobile games were made with Unity and in 2024 Made with Unity applications had an average of 3.7 billion downloads per month. For more information please visit Unity.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive innovative environment and celebrate our employees across age race color ancestry national origin religion disability sex gender identity or expression sexual orientation or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers partners and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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Required Experience:

Manager