Key Responsibilities
Relationship Management
- Build trusted relationships with decision-makers and key stakeholders (buyers category managers replenishment).
- Act as the primary point of contact and advocate for the customer internally ensuring a high standard of service and responsiveness.
Trade Pricing & Promotion
- Develop promotional calendars and trade spend plans aligned with brand strategy and customer goals.
- Negotiate pricing programs terms and display support while protecting profitability and brand equity.
- Track trade performance post-event ROI and recommend course corrections to improve efficiency.
Forecasting Planning & Execution
- Own account forecasts and demand planning inputs including promotional lifts new item launches and seasonal planning.
- Partner with Supply Chain / Demand Planning to ensure service levels on-time delivery and issue resolution.
- Maintain accurate CRM account plans pipeline and activity logs.
Cross-Functional Leadership
- Collaborate with Marketing Finance Operations and Category Management to deliver strong execution (launch readiness promotional assets e-comm content in-store merchandising).
- Support retailer e-commerce initiatives (item set-up digital content online promos) as applicable.
- Represent the voice of the customer in internal planning (innovation pipeline pack/price architecture merchandising strategy).
Reporting & Analytics
- Monitor KPIs: net sales gross margin trade spend distribution velocity promo ROI fill rates and customer scorecards.
- Prepare business reviews QBRs and leadership updates with clear insights and action plans.
Qualifications :
Qualifications
- 5 years of CPG sales experience with at least 3 years managing national/regional chain accounts. Experience in Beverages is a plus
- Preferred experience in natural/organic retail and understanding of premium positioning and brand-building at shelf.
- Familiarity with broker/distributor management and DSD
- Proven track record of delivering growth through distribution expansion innovation launches and promotion planning.
- Strong negotiation skills across pricing terms and trade programs.
- Analytical proficiency: syndicated data and POS (e.g. UNFI Insights KeHE Connect and SPINS) Excel and CRM tools.
- Ability to travel regularly and work effectively in a fast-paced entrepreneurial environment.
Competencies
- Strategic account thinking and strong execution discipline
- Clear communicator and relationship builder
- Data-driven decision-making; strong financial acumen
- Ownership mindset grit and comfort with ambiguity
This role requires frequent travel to key customers and Trade Shows within the US and HQ meetings in MTL.
Additional Information :
What We Offer
1. A purpose-driven high-energy workplace where your contribution directly fuels GURUs success.
2. Opportunity to lead strategic partnerships and drive growth in a rapidly scaling brand.
3. Competitive compensation package including:
- Annual performance bonus
- Comprehensive health benefits
- GURU Van
- Mobile allowance
- GURU-branded gear
- Free GURU products (because we walk the talk!)
4. Dynamic passionate colleagues and a culture rooted in innovation performance and Good Energy.
Remote Work :
No
Employment Type :
Full-time
Key ResponsibilitiesRelationship ManagementBuild trusted relationships with decision-makers and key stakeholders (buyers category managers replenishment).Act as the primary point of contact and advocate for the customer internally ensuring a high standard of service and responsiveness.Trade Pricing ...
Key Responsibilities
Relationship Management
- Build trusted relationships with decision-makers and key stakeholders (buyers category managers replenishment).
- Act as the primary point of contact and advocate for the customer internally ensuring a high standard of service and responsiveness.
Trade Pricing & Promotion
- Develop promotional calendars and trade spend plans aligned with brand strategy and customer goals.
- Negotiate pricing programs terms and display support while protecting profitability and brand equity.
- Track trade performance post-event ROI and recommend course corrections to improve efficiency.
Forecasting Planning & Execution
- Own account forecasts and demand planning inputs including promotional lifts new item launches and seasonal planning.
- Partner with Supply Chain / Demand Planning to ensure service levels on-time delivery and issue resolution.
- Maintain accurate CRM account plans pipeline and activity logs.
Cross-Functional Leadership
- Collaborate with Marketing Finance Operations and Category Management to deliver strong execution (launch readiness promotional assets e-comm content in-store merchandising).
- Support retailer e-commerce initiatives (item set-up digital content online promos) as applicable.
- Represent the voice of the customer in internal planning (innovation pipeline pack/price architecture merchandising strategy).
Reporting & Analytics
- Monitor KPIs: net sales gross margin trade spend distribution velocity promo ROI fill rates and customer scorecards.
- Prepare business reviews QBRs and leadership updates with clear insights and action plans.
Qualifications :
Qualifications
- 5 years of CPG sales experience with at least 3 years managing national/regional chain accounts. Experience in Beverages is a plus
- Preferred experience in natural/organic retail and understanding of premium positioning and brand-building at shelf.
- Familiarity with broker/distributor management and DSD
- Proven track record of delivering growth through distribution expansion innovation launches and promotion planning.
- Strong negotiation skills across pricing terms and trade programs.
- Analytical proficiency: syndicated data and POS (e.g. UNFI Insights KeHE Connect and SPINS) Excel and CRM tools.
- Ability to travel regularly and work effectively in a fast-paced entrepreneurial environment.
Competencies
- Strategic account thinking and strong execution discipline
- Clear communicator and relationship builder
- Data-driven decision-making; strong financial acumen
- Ownership mindset grit and comfort with ambiguity
This role requires frequent travel to key customers and Trade Shows within the US and HQ meetings in MTL.
Additional Information :
What We Offer
1. A purpose-driven high-energy workplace where your contribution directly fuels GURUs success.
2. Opportunity to lead strategic partnerships and drive growth in a rapidly scaling brand.
3. Competitive compensation package including:
- Annual performance bonus
- Comprehensive health benefits
- GURU Van
- Mobile allowance
- GURU-branded gear
- Free GURU products (because we walk the talk!)
4. Dynamic passionate colleagues and a culture rooted in innovation performance and Good Energy.
Remote Work :
No
Employment Type :
Full-time
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