Field Marketing Manager, Singapore

About this Role

Palo Alto Networks is seeking a Field Marketing Manager Singapore to join the ASEAN Marketing Team. This role is responsible for developing and executing the marketing strategy for Singapore in line with the business priorities and objectives of establishing market leadership driving demand expanding market share and accelerating revenue growth for the Singapore market. 

In this role you will have a key focus to work with stakeholders across the company to fuel awareness drive executives engagement and create demand for Palo Alto Networks solutions. Your responsibilities will include collaboration with the Singapore sales team and cross-functional teams to create and implement impactful and integrated marketing strategies customised for the top accounts and priority industry verticals such as BFSI Public Sector and Telcos in Singapore. You will also establish clear goals and KPIs and track ROI for account/ industry-specific marketing initiatives.

This position will report to the Head of Marketing ASEAN and presents a great opportunity for a talented individual with the desire to be part of a fast-growing company in a diverse and multi-cultural environment. We are looking for an individual who is an innovative thinker is passionate and confident with the desire to try new things.

Your Impact 

Work closely with the sales technical and channel team regional marketing and shared services teams to understand customers digital transformation journey build/ execute an integrated marketing journey to serve and delight customers and their cybersecurity needs.

• Develop and execute a comprehensive integrated marketing strategy aligning with the country business plan and leveraging data insights. and provide program measurement and reports of the same

• Drive pipeline growth across Enterprise and Named Accounts through integrated marketing programs designed to influence and accelerate opportunities within priority verticals

• Design tailored experiences including white-glove and micro experiences personalized to the preferences and needs of C-suite customers

• Partner with BDR team to align discover and deploy top-performing tactics to create develop and close qualified leads and opportunities and communicate program status action items results reporting and deliverables across marketing and sales

• Collaborate with the channel marketing team to map joint ABM efforts with key partner strategies

• Manage marketing budgets and ensure efficient allocation of resources to maximize ROI

• Ownership and communication of clear program timeline status action items results and deliverables across stakeholders

• Champion an AI-first GTM approach using AI-driven insights and automation to enhance targeting personalization and scalability across campaigns

• Ensuring brand consistency and integrated storytelling across all marketing activities amplifying our value proposition through field partner PR and ecosystem channels.

• Collaborating with regional marketing teams to localize global programs and best practices that fit the local market context and business objectives.

Qualifications :

Your Experience 

• Bachelors degree or equivalent experience required

• 10 years in a field channel demand-generation or campaign marketing role preferably in the B2B high tech/ IT/ cybersecurity industry

• Deadline-driven organized and able to adapt to the rapid business and organizational demands of a high-growth environment

• Comfortable making strategic marketing and investment recommendations and influencing stakeholders ability to provide consultative input to senior sales leaders

• Experience owning and executing integrated marketing plans and programs with an understanding of marketing mix performance that are mapped to business goals and with demonstrated success in building pipeline and revenue impact

• Strong experience and enthusiasm for leading and partnering with sale cross-functional teams external vendors and agencies

• Data-driven mindset - Hands-on experience in using data insights to plan analyse track and report on campaigns ROI and conversion

• Experience leveraging AI tools to automate personalize and scale marketing activities is highly desirable

• Experience driving account-based marketing (ABM) or vertical-focused programs in collaboration with sales and partners

• Hands-on experience with managing events and trade shows with a deep understanding of event planning from strategy budgeting execution and following through

• Not afraid to roll up your sleeves to work on what needs to get done - list uploads creative projects  data cleaning etc

Additional Information :

The Team

Our Marketing team has an opportunity like no other industry: high-impact work and the chance to change the future of digital security globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry and helping our internal teams customers and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

Were problem solvers that take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at  .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time