Email & Digital Coordinator – B2B

About Us

We are a fast-growing global B2B eCommerce and wholesale brand specialising in reformer Pilates and on-demand fitness software for studios gyms health professionals and commercial partners across the United States Australia and New Zealand.

Our focus is on supporting businesses with premium Pilates equipment and digital solutions that help them grow retain clients and scale sustainably. As our global B2B footprint continues to expand we are seeking an Email & Digital Coordinator B2B to support the execution of targeted commercial-focused email and digital campaigns across key regions.

This role is Part Time- 4 days a week- x6 hours per day hybrid from our Mornington HQ.

Role Overview

The Email & Digital Coordinator B2B plays a key role in executing end-to-end B2B email marketing and digital support activities for our commercial audience including wholesale partners studio owners and business customers.

Reporting to the Marketing Manager B2B this role is hands-on and execution-focused supporting campaign builds deployment segmentation analytics and ongoing optimisation across our commercial marketing programs at Your Reformer.

You will also support digital wholesale sales channels through Shopify including blog updates SEO optimisation promotions product configuration and backend maintenance relevant to B2B customers.

The ideal candidate is detail-oriented technically capable and comfortable working across multiple regions stakeholders and commercial priorities with strong time management and organisational skills.

Key Responsibilities:

• Execute end-to-end B2B EDM campaigns across HubSpot including building testing scheduling and deployment
• Segment and maintain B2B contact lists ensuring clean data and accurate targeting by region customer type and lifecycle stage
• Support the Head of Marketing B2B and Marketing Manager B2B with campaign planning automation and lead-nurture workflows
• Review campaign performance and provide insights to improve engagement conversion and retention across commercial audiences
• Ensure brand consistency messaging accuracy and adherence to B2B email best practices
• Collaborate closely with sales marketing and product teams to align campaigns with commercial priorities and sales initiatives
• Contribute to improving internal email processes documentation templates and reporting
• Assist with additional B2B digital marketing and wholesale support tasks as required

Skills & Experience:

Essential:

• Experience executing email marketing campaigns ideally within B2B wholesale or commercial environments
• Strong attention to detail and excellent organisational skills
• Ability to work independently across multiple regions time zones and deadlines
• Basic understanding of SEO and digital content management
• Comfortable working with CRM platforms and marketing automation tools

Highly Desirable:

• HubSpot experience
• Shopify backend experience including blog updates product setup and promotions for B2B or wholesale channels
• Experience within eCommerce wholesale or fitness/wellness industries
• Basic HTML knowledge for email formatting

Why Youll Love Working With Us

• Be part of a fast-paced innovative B2B-focused global brand transforming the Pilates and digital fitness space
• Part-time structure with flexibility with a great culture
• Opportunity to shape and support commercial marketing campaigns across multiple international markets
• Exposure to a global scaling business so plenty of opportunity to grow!

If you are a passionate about B2B Email & Digital Marketing we would love to hear from you! Please apply or email us at

Only successful applicants will be contacted due to the high volume Your Reformer receives in recruitment drives.