Integrated Marketing Manager- Canada
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Aventon
Aventon is an electric bicycle company that is passionate about creating high-quality stylish and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience and we are always looking for ways to improve our products and services.
Position Summary
The Integrated Marketing Manager Canada is the cross-functional owner of all Canadian marketing execution. Reporting directly to the Director of Sales & Operations Canada with oversight from the Sr. Director of Brand Marketing this role localizes global marketing strategy executes Canada-specific tactics and ensures that campaigns content and messaging reflect the unique characteristics of the Canadian market.
This is an individual-contributor role functioning like a startup environment: hands-on versatile and able to move between strategic thinking and tactical execution.
Localization & Content Adaptation
- Adapt U.S. marketing campaigns for the Canadian market including copy messaging product positioning and EN/FR-CA content where applicable.
- Manage the Canada marketing calendar; coordinate timing with U.S. performance lifecycle and brand teams.
- Build and execute Canada-specific B2B email campaigns for current and prospective dealers.
- Canada-fy existing creative assets by collaborating with the creative team weekly on localized versions.
Cross-Functional Marketing Execution
- Prepare specifications for Canada landing pages product pages and promotional banners on Shopify.
- Partner bi-monthly with the U.S. performance team on geo-targeting and tactical ad setup.
- Coordinate as-needed with U.S. lifecycle on DTC localization and B2B sends.
Dealer & Channel Support
- Produce regionalized dealer one-pagers sales enablement kits and sell-in decks.
- Support dealers bi-monthly with marketing advice content access or regional merchandising needs.
Event Support
- Lead Canadian event execution in partnership with the U.S. events team including logistics promotion and booth collateral.
Data & Optimization
- Manage weekly reporting for Canadian traffic sales paid performance and dealer metrics.
- Recommend incremental adjustments to improve performance at the regional level.
Qualifications
- 35 years of broad marketing experience across digital CRM or content.
- Comfort operating as the local marketing owner without a direct team.
- Strong organizational project management and communication skills.
- French language ability is an asset.
Initial 90-Day Deliverables
- Completed annual Canada marketing calendar.
- Localized priority assets and Canadianized messaging.
- First B2B dealer outreach campaign launched.
Keys to Success:
- DATA DRIVEN you thrive on data and use it to guide your decision making recommendations and priorities.
- NIMBLE you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives priorities and deadlines.
- RESILIENT you dont shy away from a challenge and take every opportunity to learn and grow. Youre accountable can admit when youre wrong and can come back to the table after a hard day to keep working toward our desired future.
- SOLUTIONS ORIENTED / SOLUTIONIZED you can identify the problem and find a solution for it. You strive for continuous improvement and arent afraid to speak up about what is working and what isnt.
- ENGAGED you love the work love the product and believe in the mission. If you dont connect with something about Avant Sports this probably isnt the place for you.
$80000 - $100000 a year
EQUAL EMPLOYMENT OPPORTUNITY:
Ride Aventon Inc. (the Company or Aventon) is proud to be an Equal Opportunity employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please email our Human Resources atemailprotected.
This job description may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at any time at the sole discretion of the Employer.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Discover best-in-class ebikes by Aventon. ✅ 1,000+ authorized service dealers & test rides ✅ 2-year warranty ✅ Fast & free shipping over $100 ✅ Explore premium electric bikes, accessories, & more. ✅ Ride more. Be happy.
