Senior Marketing Manager Demand Generation
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Role Summary
Location: Florida or Atlanta Georgia
Remote
Full-time
We are seeking an accomplished B2B Marketing Manager to own and drive the entire marketing funnel for our North America SMB business with a primary focus on acquisition lead generation sales alignment and performance reporting.
This is an exciting opportunity to make an immediate impact helping to build our business at the crossroads of Fintech and Workforce Managementcombining the energy and agility of a startup with the resources of a public company.
What Youll Do
- Lead hands-on execution and optimization of Google LinkedIn and Meta paid media campaigns for B2B lead generation - from initial research and creative development to daily management and reporting.
- Design manage and optimize the entire customer journey: ad landing page forms and tagging marketing automation workflows SDR cadences sales handoff.
- Collaborate closely with SDR and AE teams to define MQL/SQL criteria lead routing rules and service level agreements ensuring seamless sales handoff and alignment.
- Develop and refine email nurture programs and outbound sequences connecting paid email and SDR touchpoints to maximize engagement and conversion.
- Monitor and analyze key pipeline metrics (MQLs opportunities CAC/CPA) continuously testing creatives offers and audiences to improve ROI.
- Partner with engineering and data teams to solve technical challenges related to marketing automation CRM integration lead scoring UTM/tagging and funnel analytics.
What Were Looking For
- Minimum 5 years of B2B SaaS marketing experience with proven expertise in end-to-end management of Google LinkedIn and Meta paid campaigns (planning building optimizing and reporting).
- Strong background in marketing operationsincluding marketing automation platforms CRM systems lead scoring UTM/tagging and funnel analyticswith a collaborative approach to technical problem-solving.
- Demonstrated success in running demand generation programs closely aligned with SDR/AE teams including defining MQL/SQL rules managing lead routing and upholding SLAs.
- Experience with outbound or ABM strategies such as building SDR sequences/cadences account segmentation and integrating paid email and SDR outreach.
This role reports directly to the Vice President of US SMB.
If you thrive in a dynamic cross-functional environment and are passionate about building high-impact marketing programs wed love to hear from you!
Join the Payoneer Family - check out Our Values and apply today!
#LI-AB4
#LI-Remote
Required Experience:
Manager
Key Skills
- EAM
- Electrical Controls
- Design Management
- ABB
- Document Control
- Corporate Development
About Company
In today’s borderless digital world, Payoneer enables millions of businesses and professionals from more than 200 countries and territories to connect with each other and grow globally through our cross-border payments platform. With Payoneer’s fast, flexible, secure and low-cost solu ... View more
