Product Marketing Lead

• London
• On-site

Job Description

Mission

Build systems that make Planhat clearly understoodand stand-out.

Team

Youll be joining Planhats in-house creative agencyStudio Planhat.

Were building a disruptive B2B brand across web social and traditional print media channels embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely.

then Were a team thats always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand design and distribution work in-house instead of delegating out to agencies. Were based in Planhats London hub. Since this is a fast-paced creative role we need you on the ground in London with us.

Role

As Planhats Founding Product Marketing Lead your mandate is to build the systems that make Planhat clearly understoodand stand outacross the market. Your job is to ensure that what we build why it matters and how it creates impact is communicated with clarity consistency and credibility to customers prospects and internal teams.

This is a founding Lead role with real ownership. Youll define how Planhats product is explained demonstrated and validated across every touchpointfrom product communications and launches to the website demos showcases and customer proof. Youll design the structures that turn complex product capabilities into clear stories and clear stories into momentum across go-to-market teams and the market at large.

Youll start close to the work: shaping product narratives creating and shipping real assets and running core product communication programs. Youll work hands-on with product marketing and customer teams and youll model what great looks like in executionbecause the fastest way to build scalable systems is to prove them through real outputs.

Bigger picture youre here to establish a single trusted source of truth between Product and GTM and to ensure Planhats roadmap features and customer impact are understood in contextnot as isolated releases but as part of a coherent differentiated product story.

This is a role for someone who thrives in ambiguity enjoys building from first principles and is motivated by turning complex products into clarity credibility and differentiation.

Responsibilities

Product narrative & communications

• Own the end-to-end product communication system that explains what Planhat does why it matters and how it creates impact.
• Run core product communication programs including the product newsletter Product Builders Hour roadmap communications and product showcases.
• Ensure launches releases and updates are clearly framed and contextualisedso audiences understand what shipped and why it matters.
• Continuously refine messaging structure and cadence to improve clarity and engagement.

GTM source of truth

• Act as the single source of truth between Product and GTM on how Planhat is presented and explained.
• Own product representation on the website including capabilities features products processes integrations and changelog.
• Translate roadmap capabilities and releases into clear narratives used consistently across sales marketing and customer teams.
• Ensure internal and external product communication stays aligned as the product evolves.

Demonstration & collateral

• Build and maintain a structured video library of engaging GTM-ready product demonstrations including videos per process feature and key differentiator.
• Define how Planhat should be demonstrated for different audiences and use cases.
• Partner with product sales and customer teams to ensure demos reflect real workflows and customer value.
• Improve demo clarity and effectiveness based on feedback and usage.

Proof & credibility

• Own how customer impact is captured and communicated across testimonials case studies quotes metrics and showcases.
• Turn customer stories and results into trusted assets used across the website and GTM motions.
• Lead deep-dive customer showcases that demonstrate real-world usage and outcomes.
• Support analyst relations awards and external recognition with clear product narratives and proof.

Systems & scale

• Design repeatable systems for product communications launches demos and proof.
• Track effectiveness of product content and communications and turn insight into improvement.
• Document playbooks and frameworks that enable consistency and scalability.
• Lay the foundations for a scalable Product Marketing function youll later grow and hire into.