Omni-Channel Marketing Director, Respiratory Biologics

JOB TITLE: Director HCP Omni-Channel Marketing Respiratory Biologics

As the Director HCP Omni Marketing you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing non-personal/digital tactical planning and execution. This role plays a pivotal part in driving digital activity and customer engagement strategy across customer groups and indications. The successful candidate will be a visionary leader with strong expertise in media strategy digital content development and analytics while also serving as a coach and mentor to team members

This position will require strong leadership in many areas including clinical acumen building commercial strategy creating tactics to support strategy developing KPIs and measurement plans and cross-functional collaboration

The specific accountabilities of the role include but are not limited to the following:

• Media Strategy and Planning: Develop media budgets allocation strategies and plans across all media channels including digital print and alternative media platforms; ensuring alignment of media strategies with overall brand objectives and marketing goals.
• Agency and Partner Management: Own and manage relationships with media agencies ensuring effective collaboration and execution of campaigns
• Digital Media Execution: Oversee the development execution and optimization of digital media push tactics including paid search social display voice mobile and other emerging channels
• Content Strategy: Define and drive the strategy for digital content journeys ensuring alignment with customer needs and brand objectives
• Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives
• Team Leadership and Training: Foster a collaborative and innovative team environment encouraging professional growth and development

Basic Qualifications:

• BS/BA with 8 years commercial experience including marketing sales and/or market access
• Minimum 4 years experience in US pharmaceutical/biotech marketing
• Minimum of 2 days per week in office required
• Ability to travel up to 20% domestic travel

Preferred Qualifications:

• Experience in Respiratory Specialty and/or Rare Disease experience a plus
• Previous people leadership experience
• Proven track record in managing media budgets agency relationships and digital campaigns.
• Strong knowledge of digital marketing tactics including SEO SEM paid media social media CRM and website management
• Experience in using analytics tools to measure campaign performance and optimize strategies
• Excellent leadership coaching and communication skills with the ability to inspire and develop teams
• Ability to manage multiple projects simultaneously work under pressure and meet deadlines
• Strategic thinker with a strong attention to detail and problem-solving skills

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK

Uniting science technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade as a successful growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make so were committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients accountable for impact and doing the right thing is the foundation for how together we deliver for patients shareholders and our people.

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.

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Director