Paid Media Specialist
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a data-driven Paid Media Specialist to plan execute and optimize paid advertising campaigns across digital platforms to drive traffic leads and revenue growth.
Key Responsibilities:
- Plan manage and optimize paid media campaigns across search social display and programmatic platforms
- Manage budgets bidding strategies and audience targeting
- Create test and optimize ad creatives copies and landing pages
- Monitor and analyze performance metrics such as CPC CPA ROAS and conversions
- Perform A/B testing and continuous optimization of campaigns
- Coordinate with content design and analytics teams
- Prepare performance reports and insights for stakeholders
Requirements
- Bachelors degree in Marketing Business or a related field
- 15 years of experience in paid media performance marketing or digital advertising roles
- Hands-on experience with platforms like Google Ads Meta Ads LinkedIn Ads etc.
- Strong analytical skills and experience with tracking and attribution tools
- Ability to manage multiple campaigns and budgets effectively
- Strong communication and optimization skills
Benefits
- Competitive salary package
- Performance-based incentives
- Learning and professional development opportunities
- Career growth and advancement
Required Skills:
Key Responsibilities: Plan manage and optimize paid media campaigns across search social display and programmatic platforms Manage budgets bidding strategies and audience targeting Create test and optimize ad creatives copies and landing pages Monitor and analyze performance metrics such as CPC CPA ROAS and conversions Perform A/B testing and continuous optimization of campaigns Coordinate with content design and analytics teams Prepare performance reports and insights for stakeholders Requirements Bachelors degree in Marketing Business or a related field 15 years of experience in paid media performance marketing or digital advertising roles Hands-on experience with platforms like Google Ads Meta Ads LinkedIn Ads etc. Strong analytical skills and experience with tracking and attribution tools Ability to manage multiple campaigns and budgets effectively Strong communication and optimization skills
Company Industry
IT Services and IT Consulting
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
