Principal, Content Strategy, Amazon Autos
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 151000 - 249600
Posted on:
3 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Amazon is looking for a Principal Content Strategy. Were partnering with dealers and brands to redesign car shoppingmaking it more transparent convenient and customer-friendly. As part of this team you will be a key player in bringing this brand to life driving awareness of Amazon Autos. You will have the opportunity to build a content marketing program from the ground up working in an agile startup atmosphere.
About You:
Youre an experienced content strategist and marketing professional who loves to build. You think customer-first and balance strategic creative and tactical thinking to deliver impactful thumb stopping content. You will develop and execute content strategies that build the Amazon Autos brand across both Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences. You will own the complete content journey from thought leadership initiatives to social media and creator partnerships. This role reports to the Head of Marketing Amazon Reporting into the Head of Marketing you will collaborate with B2B and B2C Channel leaders Creative Events PR and Business Development to deliver a measurable content strategy that ladders into business goals. You will be required to present learnings & insights to leadership.
Key job responsibilities
- Develop comprehensive content strategies for B2B and B2C audiences that strengthen the Amazon Autos brand across all customer journey touchpoints
- Create and manage a thought leadership platform for Amazon Autos collaborating with Public Relations and Business Development teams on white papers industry research and keynote speaking opportunities
- Own organic content strategy for social media channels with particular focus on the LinkedIn Showcase page TikTok Meta platforms and Google
- Lead creator content strategy development and serve as primary point of contact with external agency partners
- Define content measurement frameworks and key performance indicators to track effectiveness and drive continuous improvement
- Identify opportunities to repurpose and scale high-performing content across channels
- Collaborate with cross-functional teams to ensure content aligns with broader marketing and business objectives
- Drive SEO strategy to increase organic traffic and visibility for Amazon Autos marketplace
- 6 years of Content Strategy Programming Strategy and/or Marketing Strategy experience
- Experience developing content that is award nominated or from a broadcast network or streaming platform
- Experience building and growing relationships with internal and external partners
- 7 years of social/content distribution strategy experience
- Experience driving high performance content and growth within a world class content company
- Knowledge of digital advertising or search advertising or analytics solutions (e.g. Google Analytics)
- Experience in Online Marketing Influencer marketing Blogs Social Media & Web Analytics (Adobe preferred)
- Experience managing content projects of varying complexity
- Masters degree or above in marketing communications or equivalent
- Experience working in the Automotive and/or Manufacturing industry in a sales business development or partner capacity
- Experience in influencer affiliate marketing
- Experience analyzing digital marketing campaigns patterns and data trends to determine if they are meeting business objectives and in turn leading recommendations to optimize
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $151000/year in our lowest geographic market up to $249600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
About You:
Youre an experienced content strategist and marketing professional who loves to build. You think customer-first and balance strategic creative and tactical thinking to deliver impactful thumb stopping content. You will develop and execute content strategies that build the Amazon Autos brand across both Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences. You will own the complete content journey from thought leadership initiatives to social media and creator partnerships. This role reports to the Head of Marketing Amazon Reporting into the Head of Marketing you will collaborate with B2B and B2C Channel leaders Creative Events PR and Business Development to deliver a measurable content strategy that ladders into business goals. You will be required to present learnings & insights to leadership.
Key job responsibilities
- Develop comprehensive content strategies for B2B and B2C audiences that strengthen the Amazon Autos brand across all customer journey touchpoints
- Create and manage a thought leadership platform for Amazon Autos collaborating with Public Relations and Business Development teams on white papers industry research and keynote speaking opportunities
- Own organic content strategy for social media channels with particular focus on the LinkedIn Showcase page TikTok Meta platforms and Google
- Lead creator content strategy development and serve as primary point of contact with external agency partners
- Define content measurement frameworks and key performance indicators to track effectiveness and drive continuous improvement
- Identify opportunities to repurpose and scale high-performing content across channels
- Collaborate with cross-functional teams to ensure content aligns with broader marketing and business objectives
- Drive SEO strategy to increase organic traffic and visibility for Amazon Autos marketplace
- 6 years of Content Strategy Programming Strategy and/or Marketing Strategy experience
- Experience developing content that is award nominated or from a broadcast network or streaming platform
- Experience building and growing relationships with internal and external partners
- 7 years of social/content distribution strategy experience
- Experience driving high performance content and growth within a world class content company
- Knowledge of digital advertising or search advertising or analytics solutions (e.g. Google Analytics)
- Experience in Online Marketing Influencer marketing Blogs Social Media & Web Analytics (Adobe preferred)
- Experience managing content projects of varying complexity
- Masters degree or above in marketing communications or equivalent
- Experience working in the Automotive and/or Manufacturing industry in a sales business development or partner capacity
- Experience in influencer affiliate marketing
- Experience analyzing digital marketing campaigns patterns and data trends to determine if they are meeting business objectives and in turn leading recommendations to optimize
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $151000/year in our lowest geographic market up to $249600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
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