Director of Customer Lifecycle Marketing (3935)
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
11 days ago
Vacancies:
1 Vacancy
Job Summary
Enabling safe and rewarding digital lives for genuine people everywhere
We make it our mission to ensure more genuine people have digital access to opportunities and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age location or background genuine people everywhere should be able to digitally prove who they are and where they live.
About the team and role
Performance Marketing
The Performance Marketing team at GBG has a global remit to deliver pipeline and revenue for the business. The team consists of digital marketing functions campaign managers partner marketing and customer lifecycle management. Performance Marketing leads campaigns with the support of the broader marketing team and they create scalable growth for the business.
Director of Customer Lifecycle Marketing
The Director of Customer Lifecycle Marketing is responsible for the end to end customer journey within the marketing team. Managing a team of demand generation managers customer marketers and external contractors this role is the primary campaign owner at GBG running global cross-sell retention and new business campaigns as well as supporting regional field activations.
- Plan manage and deliver campaigns that support pipeline and revenue growth from GBGs core audience segments including both existing customers and new business
- Lead a team of demand generation managers and customer marketers as well as external agency and contractor support
- Optimize performance from key campaign touchpoints including email database marketing webinars and other channels
- Work closely with product marketing sales and customer teams to drive adoption of GBG solutions
- Measure KPIs and performance to pipeline revenue and campaign goals as well as ROI from marketing activities
Requirements
Skills we are looking for
- Proven ability to drive results from multi-channel integrated marketing campaigns especially from an enterprise target audience
- Experience managing adoption cross-sell and retention marketing to an existing global customer base
- Experience with HubSpot Salesforce 6sense or similar technologies
- Ability to ideate new campaign plans bring creativity into the organization and gather alignment from stakeholders across the organization
Benefits
To find out more
As an equal opportunity employer we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why were a great place to work drop an email to and well be in touch. You can also find out more about careers at GBG and check out our current opportunities at Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
We are GBG, global specialists in digital identity. We enable fast, simple and compliant customer onboarding, reducing the risk of fraud for many of the world’s leading organisations. Working with the best data, the best technology and the best people, we make it possible to balance t ... View more
