CRM & BI Lead

Role Overview

As a Sr. Group Manager at METROs Global Solution Center (GSC) in India you will lead and develop a high-performing CRM & BI team acting as a strategic partner to global marketing and CRM functions. You will drive the operations of a centralized CRM capability deliver actionable customer and marketing insights and translate them into automated lifecycle journeys and sales-ready pipelines. You will ensure the successful execution and continuous optimization foster a culture of innovation and collaborate with global stakeholders to support business growth.

Key Responsibilities

• Lead coach and develop a team of CRM/Business Intelligence Experts ensuring high performance and professional growth
• Oversee the analysis of large customer segmentation and campaign management data sets to drive commercial performance
• Manage analytics & BI cadence publish dashboards and deliver adhoc analyses
• Ensure integration of multiple data sources for a holistic cross-channel customer view
• Monitor campaign success metrics and provide advanced analytical supporting marketing and sales stakeholders
• Act as the main point of contact for global business partners and entities
• Support global transitions operational structure design and the development of new services and team structures
• Ensure data quality streamline processes and support automation and standardization initiatives
• Foster a culture of collaboration innovation and continuous learning within the team.

Continuous improvement:

• Identify opportunities for improvement and implement solutions.

• Drive efficiency of services provided by the GSC and development new service
• Set-up and further development of team structures & solution teams

Skills & Competencies

• Strong leadership and team development skills with experience managing analytical teams
• Advanced analytical and problem-solving abilities; strong understanding of CRM marketing and customer engagement strategies
• Excellent communication and stakeholder management skills with the ability to influence and collaborate across cultures and time zones
• Proven ability to manage multiple projects and meet deadlines in a global environment
• Experience with CRM BI tools and large data sets (SQL Excel PowerPoint); experience with analytics tools is a plus
• Transformation experience including industry benchmark and best practice implementation
• High level of ownership initiative and motivation; agile and results-oriented working style.
• Fluency in professional English; cultural awareness and respect in cross-functional collaboration

Qualifications :

• Bachelors or Masters degree in Business Economics IT Statistics Data Analytics or a related field
• 10 years of experience in marketing CRM Customer Intelligence or data-driven analytics with at least 3 years in a people management role (managing teams of 3)
• Proven experience in leading mentoring or coordinating analytical teams
• Experience in managing GCC operations transitions or leading global teams is preferred
• Experience in retail/wholesale or consumer goods/FMCG is a plus
• Experience in international or shared service environments is preferred

Remote Work :

No

Employment Type :

Full-time