Specialist, Field Marketing

CONSUMER COLLECTING PROGRAM MANAGEMENT

Establish clear objectives in collaboration with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trials that engage new users and expand the consumer base both on and off campus within your region.

Clearly communicate expectations and provide detailed guidelines to Student Marketeers enabling them to plan and execute effective trial-driving initiatives in the market and integrate with student life during key moments and consumption occasions.

Implement a robust sales support program to enhance product distribution engage with trade partners and improve in-store visibility in and around university campuses.

Collaborate with your team to develop exciting and impactful university-focused initiatives that foster brand affinity and loyalty among students.

Leverage program tools and reporting systems to guide an efficient strategy targeting relevant student groups tracking performance metrics and identifying opportunities to reach new consumerscreating a more effective and insightful program.

Mentor and empower team members during the planning phase to ensure a continuous flow of innovative ideas for missions that expand the user base.

Oversee the management of sampling requests both externally and internally ensuring alignment with larger organizational priorities.

Facilitate effective consumer interactions to promote positive trial experiences while addressing potential challenges and overcoming negative perceptions when necessary.

PEOPLE MANAGEMENT 

Source and hire Student Marketeers who align perfectly with the brand and possess the necessary skills and attitudes to address all business priorities.

Implement and maintain standardized national recruitment onboarding and training modules to ensure consistency across operations.

Train and guide Student Marketeers using an empowering approach encouraging them to take ownership of their individual targets that contribute to business success while providing developmental opportunities for top-performing Student Marketeers. Additionally lead and foster a robust Team Leader program.

PREMIUM APPEAL OF LOCAL PRIDE

Develop and support key events scenes and marketing opportunities that align with Red Bulls brand values and resonate with the local consumer both within the market and on campus with a particular emphasis on encouraging participation.

Assist in executing a balanced program that integrates the involvement of third-party event properties across relevant sports and cultural scenes both on and off campus.

Identify local opinion leaders at the collegiate and market level who are influential within Red Bulls key scenes and collaborate with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull.

Play a pivotal role in the successful implementation of national and global events and projects ensuring excellence across execution.

Incorporate indirect sampling initiatives into the plan to expand reach in hard-to-access occasions creating opportunities to surprise and delight consumers.

Activate national priorities events and global brand projects in and around universities effectively aligning efforts with the programs core objectives.

MARKETING INNOVATION

Collaborate closely with the Field Marketing Manager (FMM) to develop take ownership of and implement innovative ideas that are locally relevant while complementing the activation of both global and national initiatives.

Engage the Consumer Collecting team in brainstorming and idea generation for field activities leveraging their personal university lifestyles to spot emerging consumer trends related to technology digital platforms and social behaviors early.

Take the lead in the creative process alongside Student Marketeers to ensure a constant flow of fresh ideas aimed at fostering loyalty among the student audience such as organizing focus groups.

Gain a deep understanding of the consumer landscape including various consumption occasions to effectively connect with and engage diverse consumer segments through both direct and indirect sampling methods.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Serve as a role model and embody the core values of Red Bull consistently communicating with a tone that is motivating and inspiring.

Ensure the appropriate programs are established in the right areas to effectively engage your target audience demonstrating flexibility with resources to continuously strategize and focus efforts where they will have the greatest impact.

Maximize efficiencies across all programs by leveraging the available tools to ensure optimal setup and success.

Provide support to the local logistics system ensuring the availability of appropriate tools warehousing and management infrastructure to meet local demands while maintaining a premium standard in appearance and asset handling.

Collaborate with the national operations team to carefully manage product inventory with precision and discipline.

Prioritize regular upkeep and organized management of program tools mini fleets and other branded assets maintaining them in a high-quality premium condition.

Qualifications :

2 years of experience in marketing.

Proven expertise in leading teams and managing personnel.

A strategic thinker who demonstrates initiative ownership and the ability to make things happen.

A skilled connector with exceptional communication and networking abilities capable of generating excitement for ideas and opening opportunities.

Possesses a strong can-do attitude a commitment to excellence and a passion for attention to detail in every project.

Exhibits leadership motivational skills and the capacity to foster a collaborative team environment.

Proficient in analytical thinking planning budgeting and project management.

A creative individual with a proven ability to implement innovative ideas and assess their outcomes.

Holds a Bachelors degree or equivalent professional experience.

Fluent in English; proficiency in additional languages is a plus.

Excellent communication skills including presentation and training capabilities.

Holds a valid U.S. drivers license.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $60000 - $80000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time