Senior Sales Manager, SEA

YOUR MISSION AND KEY ACCOUNTABILITIES

1. Sales & Business Development Strategy & Execution

• Strategic Planning: Develop and implement overarching short medium and long-term sales strategies to achieve overall retail sales objectives market share growth and profitability targets across all assigned markets.
• P&L Ownership: Lead and manage the sales organization ensuring agreed targets are met or exceeded for net and retail sales with accountability on the P&L top lines and selling expenses.
• Market Penetration: Drive overall sales performance (net and retail sales) for the assigned markets aligning with corporate strategic growth directions and identifying new opportunities to develop business and gain market share.
• Business Planning: Elaborate and challenge business plans with key partners defining commercial priorities and guiding relevant stakeholders.
• Launch & Animation Support: Ensure effective sell-through of priority categories and successful support for all new launches and animations as per the calendar.
• Market knowledge: Provide qualitative reports and feedback to GM Marketing and Commercial teams.
• Cross-Functional Collaboration: Ensure a cohesive and aligned approach to all commercially oriented operations and launches collaborating closely with key internal stakeholders (Training Marketing CRM VM HR Finance).

1. Retail Operations & Performance Management

• Retail Target Setting: Set monthly sales targets and incentive programs in collaboration with Retail Managers and define retail KPIs for each store monitoring their achievement.
• Retail Execution: Plan implement and optimize sales activities to achieve or exceed objectives in terms of profit market share turnover and sales volume.
• Inventory & Stock Management: Monitor stock levels (sell-in and sell-out) forecasts and manage sell-in/sell-out budgets (retailer orders stock levels BC salaries bonuses uniforms testers). Control inventory at counter level and agents stocks.
• Service & Client Experience: Monitor the execution performance and productivity of services to drive client experience and sales. Ensure google reviews and mystery shopper reviews are at a satisfactory level.
• Retail Standards & Compliance: Ensure operations comply with brand policies and procedures. Oversee guidelines for point-of-sale/brand image (merchandising visual plan planogram stock BC grooming).
• Digital Tools & Systems: Manage monitor and support the execution of retail digital tools and systems for operational efficiency.
• Retail Initiatives: Define and implement retail strategies and action plans to improve business performance focusing on priority doors including Boutiques. Manage and implement retail initiatives and strategic key projects.
• Pricing Management: Monitor regional pricing and regularly check price positioning in collaboration with the Marketing team.
• Expansion & Renovations: Manage opening/renovation projects
• Reporting & Analysis: Analyze and monitor retail performance KPIs and BC productivity. Provide weekly and monthly landing reports on sell-in/sell-out retail sales department ranking and KPI performance by door and personnel.

1. Team Leadership Development & Engagement

• Team Management: Lead and manage the commercial/retail team including Retail Ops and Admin Executive Retail Education Managers Brow and Beauty experts. Collaborate with Marketing with driving the Ecommerce Manager.
• Recruitment Training and Talent Development: Be involved in the recruitment training and development of all retail staff (especially Boutique/Counter Managers) ensuring proper training and identifying/developing specialized BC/BX for career progression. Develop Retail Middle Management on retail and business management competencies.
• Performance Coaching: Drive retail performance through field coaching programs (selling techniques makeup application etc.) and implement Retail Excellence programs identifying talent profiles and development opportunities.
• Motivation & Incentives: Motivate BCs to achieve sales targets and provide excellent service including developing tactical sales incentives and helping agents motivate BCs through challenges and relevant KPI setup.
• Performance Management: Conduct yearly appraisals monitor performance and ensure training/development plans are in place for all designated personnel. Implement recognition programs and engagement initiatives for high-performing field staff.

1. Reporting & Financial Control

• Regular Reporting: Prepare monthly activity reports focusing on retail performance for the General Manager and regional/global offices.
• Budget Management: Manage sell-in/sell-out budgets monitor actual vs. budget and act accordingly.
• Cost Control: Responsible for approving new hires salary hours and top hours. Develop quarterly salary investment models.
• Risk Management: Identify and report risks to sales targets developing strategies and tools to address them in a timely manner.
• Budget Presentations: Lead budget meetings including yearly regional strategic plans aligned with company strategy/targets.

KEY RELATIONSHIPS

• Internal: Marketing Department Merchandising Department VM Education Department HR Finance
• External: Retailers - head offices store managers floor managers Staffing Agencies Recruiters

Qualifications :

WHO YOU ARE

• Experience: Proven experience in Sales/Retail within luxury beauty retail or service-related industries. Solid retail operations experience is essential having ideally managed a retail team of 50 or more.
• Skills:
  • Leadership: Strong team leader with a proven ability to lead manage motivate and develop diverse teams.
  • Strategic & Analytical: Strategic agility strong business analytical skills capable of understanding financial and profit constraints.
  • Project Management: Strong planning and project management skills.
  • Communication: Excellent communication and presentation skills capable of building meaningful rapport with retailers vendors suppliers and internal stakeholders.
  • Commercial Acumen: Strong understanding of commercial models and sales principles and practices with an ability to coach others.
• Mindset:
  • Entrepreneurial spirit with a strong drive for results and excellence.
  • High adaptability to a fast-paced and ambitious environment.
  • Modern contemporary sales approach positive attitude and passion for consistently delivering results.
  • Quality of service-focused.
  • Creative and innovative.
  • Committed Confident Energetic Enthusiastic Fun Passionate People Person with a Winning Attitude.
• You like to travel: 60% of time expected to be in the field

Additional Information :

WHAT CAN WE OFFER

• A challenging role in a fast-moving ambitious environment offering daily learning opportunities and passionate team members.
• Beyond this role your development is a pillar of our ambition. As part of LVMH we offer a global career perspective with continuous growth within 75 distinguished Houses fostering a culture of innovation and excellence.

Remote Work :

No

Employment Type :

Full-time