On Premise Marketing Manager

Living the Red Bull On Premise Culture:

Embrace and embody the Red Bull On Premise culture.

Be an active ambassador for the Red Bull brand in front of the team and the internal and external On Premise Network.

Monitor image standards for alignment with the premium brand values of Red Bull.

Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand

Strategic Planning & Leadership of On Premise Marketing

Translate national and regional insights into new actions activities programs and strategies that can be implemented across the On Premise & Marketing mix.

Provide insights guidance support and coaching to internal and external On Premise teams and partners including Musketeers RAMs Distributors Sales Reps and Brand Managers in the implementation of strategic initiatives tools and concepts to drive On Premise success.

Lead the allocation of POS tools monitor their correct placement and solve for custom POS / trade needs.

Consumer Marketing

Develop new initiatives and translate national and regional campaigns into the On Premise channel across all five key occasions resulting in highly impactful initiatives designed to win consumers build consumption habits and strengthen the Red Bull brand.

Ensure knowledge and high-quality implementation of the right product offer product experience and trial lead consumer activation programs driving engagement and volume uplift in the On Premise.

Support the national On Premise team to ideate create and activate consumer-facing Red Bull events that highlight the intersection of the brand and the product.

Collaborate closely with marketing teams (Brand Culture Sports Red Bull Media Network) to deliver plans that cut-through solve for consumer needs and are amplified appropriately with the full marketing mix.

Industry Marketing

Develop only Red Bull can do initiatives / concepts that increase share of mind and brand love with industry stakeholders including: venue (bar) staff decision makers owners and influencers resulting in increased sales.

Create strategic performance-driving concepts that engage the industry resulting in higher share of mind and overall sales in accounts and at events.

Enable the field sales team to support / deliver against these initiatives through strong processes guidance and tools.

Trade Marketing

Lead the management and allocation of the POS portfolio.

Develop activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Channel.

Festivals & 3rd Party Events

Support the regional event & festival strategy identify must win festivals and events and partner with the national On Premise team on approach for each.

Lead the 360 market execution around key Festivals & Third Party Events with support from the regional marketing media and sales teams.

Partner with the regional On Premise Event Manager to ensure the effective execution of marketing activities and POS activations across Festivals & Third Party Events maintaining the national strategy and quality control.

Identify opportunities for improvement and implement strategies to increase the impact and ROI of events.

Qualifications :

5 years marketing in a commercial environment

Experience in On Premise sales marketing or distribution

Experience in live event production and experiential marketing

People leadership/management experience preferred

Ability to think and act like an entrepreneur

Ability to work in a high energy fast-paced field-based environment

Strategic and innovative commercial awareness and acumen

Highly-developed planning prioritization and organizational ability

Strong analytical skills (analyze consumer sales and customer data)

Excellent communication active listening negotiation skills are a must

Able to work flexible hours (nights and weekends)

Additional Information :

Compensation: $92000 - $138000 cash incentives

Actual compensation offers may vary based on certain factors including but not limited to experience.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time