• Employee discounts
• Flexible schedule

• Deep understanding of Instagrams ecosystem: Feed posts Reels Stories Highlights and profile optimization
  
  
• Knowledge of best practices for reach engagement and growth including timing hashtags captions and calls to action
  
  
• Ability to identify and leverage trending audio formats and features while keeping content on-brand
  
  
• Understanding of how Instagrams algorithm prioritizes content (engagement watch time saves shares consistency)
  
  
• Experience using Instagram Insights to track performance and optimize content strategy
  
  

• Proficiency with Meta Business Suite including:
  
  
  • Content scheduling and publishing
    
    
  • Managing comments messages and notifications
    
    
  • Reviewing analytics and performance reports
    
    
• Ability to analyze metrics such as reach impressions engagement follower growth and content performance
  
  
• Understanding of audience insights and how to adjust content based on demographics and behavior
  
  
• Familiarity with managing multiple assets (Instagram Facebook pages) within Meta
  
  

• Basic to intermediate knowledge of boosting posts and running simple ad campaigns through Meta
  
  
• Understanding of targeting budgeting and performance tracking for local campaigns
  
  
• Ability to determine when paid support enhances organic content
  
  

• Knowledge of account permissions roles and security best practices
  
  
• Understanding of brand consistency across platforms under the Meta ecosystem
  
  
• Experience maintaining a clean professional and cohesive account presence

• Plan social media content in advance using F45s playbook evergreen content and studio-specific initiatives
  
  
• Maintain a consistent posting calendar aligned with upcoming athletics promotions events and announcements
  
  
• Ensure all content aligns with F45 brand identity tone and visual standards
  
  

• Create engaging in-studio Reels and short-form videos featuring coaches members and workouts
  
  
• Design creative graphics for announcements promotions and campaigns
  
  
• Edit video and photo content optimized for Instagram Facebook and other platforms
  
  
• Develop creative post concepts that increase engagement and community connection
  
  

• Publish content consistently across F45 Training West Hartford social media handles
  
  
• Post recurring content such as:
  
  
  • Athletics calendar
    
    
  • Member of the Month
    
    
  • F45 News & campaigns
    
    
  • Coach highlights and videos
    
    
• Monitor performance and adjust content based on engagement and trends
  
  

• Stay up to date on social media trends audio and platform updates
  
  
• Apply trends creatively while maintaining brand consistency
  
  
• Ensure the studios page remains cohesive professional and on-brand
  
  

• Proven experience as a Social Media Strategist Content Creator or similar role
  
  
• Strong creative design background
  
  
• Highly proficient in Canva (required)
  
  
• Proficiency in social media platforms media creation video editing and filming
  
  
• Solid understanding of marketing principles related to social media growth and engagement
  
  
• Comfortable filming in-studio and directing coaches or members during content creation
  
  
• Strong organizational and planning skills
  
  
• Ability to work independently and meet deadlines
  
  

• Portfolio required (must include social media content reels graphics or campaigns youve created)
  
  
• Candidates will be required to complete a creative project as part of the interview process
  
  

• Be part of a high-energy community-driven fitness brand
  
  
• Creative freedom within a strong global brand framework
  
  
• Opportunity to shape and grow a local studios digital presence
  
  
• Work in a dynamic fast-paced and fun environment
  
  

We embody and live our brand. We are natural team players who have big ideas. We know that a strong team is a diverse team and we use diversity as a means to get creative and build a company that changes lives. Most importantly at F45 we care about each other. We have fun solve problems and hand out a ton of high-fives.

CULTURE THAT CRUSHES IT

Our mission at F45 is to create the worlds greatest workout. This isnt only about creating an unbelievable fitness experienceits about building a community and culture. As evidenced by HQ and every F45 studio around the world culture isnt just about appearance. Its about our core beliefs how we treat each other how we make decisions and most importantly bringing a sense of fun and friendship to everything we do.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location and not to F45 Corporate.

Applicants please be aware your data collected is governed by F45s privacy policy. Please see the F45 privacy policy for details.