Practice Marketing Manager

Chennai - India

Monthly Salary: Not Disclosed

Posted on: 5 days ago

Vacancies: 1 Vacancy

Job Summary

Role Overview

As the Practice Marketing Lead for Global Technology Practices you will drive the strategic priority of enabling growth through a market opportunity aligned offerings portfolio led go-to-market (GTM) model. You will help practices sharpen their offerings portfolio actively shape sales motions demand creation initiatives pipeline-build and progression play. You will be optimizing and operationalizing our signature way to market practice offerings one that is programmatic governed sales-aligned and outcome-driven. You will act as an orchestrator and integrator working closely with practice leaders offering owners partnerships sales and account teams to bring coherent repeatable and scalable GTM motions to life.

Key Objectives

Operate a practice offerings portfolio led GTM marketing model that complements and strengthens vertical/industry-led plays
Drive clarity and focus on market opportunities ICPs and priority segments
Translate practice offering portfolios into clear sales motions and marketing plays that accelerate pipeline and revenue
Enable an integrated full-funnel marketing approach spanning thought leadership through opportunity creation and client advocacy
Create governance cadence and operational discipline across global practice marketing efforts

What You Will Do

Drive market opportunity & portfolio clarity
Lead segmentation & ICP refinement
Align to sales motions & plays
Build & refresh offerings portfolio content
Execute integrated GTM programs & campaigns
Shape analyst & market perception
Establish governance & operating cadence.

How You Will Measure Success

Increased pipeline and revenue influence from portfolio-led GTM motions
Strong alignment to sales plays and account plans
Clear consistent market narratives for priority technology portfolios
Improved focus and repeatability in practice marketing execution
Trusted partnership with practice sales and industry leadership

What You Bring Experience

12 years of B2B marketing experience (enterprise technology solutions and services)
Proven success leading portfolio solution or practice marketing at scale
Demonstrated ability to align marketing with sales motions plays and commercial outcomes
Experience operating in a global matrixed organization Skills & Capabilities

Skills & Capabilities

Strong market and buyer orientation with an outside-in mindset
Deep understanding of enterprise sales cycles and buying behavior
Ability to translate strategy into practical executable GTM programs
Comfort working across strategy execution and enablement Personal Attributes

Personal Attributes

Orchestrator mindset: Able to align diverse stakeholders without direct authority
Commercial acumen: Understands how marketing influences pipeline and revenue
Change leadership: Comfortable challenging legacy models and driving new ways of working
Strategic storyteller: Able to simplify complexity and shape compelling market narratives
Collaborative and resilient: Thrives in ambiguity and builds momentum through partnership

Why This Role Matters

This role is central to redefining how our technology practices show up in the market. The Practice Marketing Lead will help shift marketing from supporting sales to shaping demand from capability-led storytelling to market-led plays and from one-off execution to a scalable portfolio-led GTM engine

Required Experience:

Manager

Role OverviewAs the Practice Marketing Lead for Global Technology Practices you will drive the strategic priority of enabling growth through a market opportunity aligned offerings portfolio led go-to-market (GTM) model. You will help practices sharpen their offerings portfolio actively shape sales m...