Territory Trade Marketer (HPC Brands)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
About the Company
Our client is a leading FMCG manufacturing and distribution organization with a strong presence across Kenya. The company operates within the Home Care and Personal Hygiene (HPC) category managing high-volume brands distributed through extensive general trade networks nationwide.
Job Overview
The Territory Trade Marketer HPC will be responsible for driving in-market execution of trade marketing strategies within the assigned territory. The role focuses on strengthening product availability visibility and promotional compliance while managing distributors and coordinating field teams to achieve territory growth and execution excellence.
Key Responsibilities
- Drive execution of HPC brand strategies across the assigned territory.
- Ensure optimal product availability in-store visibility POSM deployment and promotion compliance across general trade outlets.
- Manage distributors and coordinate field teams of at least 10 staff per territory to achieve sales and distribution targets.
- Support territory ownership initiatives to grow numeric and weighted distribution.
- Conduct regular market audits outlet checks and retail execution reviews.
- Monitor competitor activity and provide timely market intelligence.
- Prepare and submit accurate field and performance reports to management.
Requirements
Diploma or Bachelors degree in Marketing Business Administration or a related field.
25 years experience in FMCG field sales or trade marketing specifically within Home Care & Personal Hygiene (HPC) products.
Proven experience managing distributors and large field teams.
Strong understanding of general trade execution merchandising standards POSM deployment and promotional compliance.
Demonstrated track record of territory ownership and growth.
High field orientation with the ability and willingness to work extensively in the territory.
Key Competencies
- Strong execution and follow-through
- Commercial and market awareness
- Leadership and coordination skills
- Results-driven mindset
- Excellent reporting and communication skills
Required Skills:
25 years experience in FMCG field sales or trade marketing specifically within Home Care & Personal Hygiene (HPC) products. Proven experience managing distributors and large field teams. Strong understanding of general trade execution merchandising standards POSM deployment and promotional compliance.
Required Education:
Diploma or Bachelors degree in Marketing Business Administration or a related field.
Company Industry
IT Services and IT Consulting
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
