Head of Digital Marketing
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
David Kennedy Recruitment is working with a leading financial services company who is seeking to onboard a Head of Digital Marketing for their Limassol office.
Position: Head of Digital Marketing
Location: Limassol Cyprus
Employment type: Full-time
Remuneration: Base salary.
About the role.
We are looking to hire a Head of Digital Marketing to act as a strategic data-driven leader who thrives on turning numbers into insights and insights into growth. This role owns the global digital marketing strategy driving high-quality lead generation and client acquisition through advanced analytics attribution and performance marketing excellence.
DUTIES AND RESPONSIBILITIES
Develop and lead the end-to-end global digital marketing strategy across paid search display paid social programmatic SEO and retargeting.
Plan execute and optimize high-performing campaigns across platforms such as Google Ads Bing Meta TikTok LinkedIn X and programmatic networks.
Build and scale an integrated lead generation framework using audience segmentation funnel optimization and performance analytics.
Translate commercial objectives into actionable measurable digital strategies that support growth targets.
Champion a data-first marketing culture by integrating digital analytics with business intelligence for actionable insights.
Design and manage multi-touch attribution models and collaborate with IT and analytics teams to enhance reporting dashboards and decision-making tools.
Lead global digital campaigns with a strong focus on ROI lead quality scalability and sustainable performance.
Oversee external media agencies to ensure alignment with strategy efficient execution and achievement of performance targets.
Continuously optimize campaigns through testing of creatives landing pages targeting and channel mix.
Collaborate closely with internal stakeholders including Business Development Product/IT Compliance Country Managers and regional marketing teams.
REQUIREMENTS:
Fluent in English (minimum C1 level) with strong proficiency in both written and verbal
Minimum 4 years of experience in digital or performance marketing with at least 2 years in a strategic role leading end-to-end paid media strategies.
Proven experience driving data-led lead generation within financial services and/or FX trading environments.
Advanced knowledge of multi-channel attribution funnel analytics and media mix modeling.
Strong hands-on expertise with Google Ads Meta Ads LinkedIn Ads GA4 Google Tag Manager and data visualization tools such as Power BI.
Demonstrated ability to manage large media budgets with clear ROI and pipeline impact.
Highly analytical growth-focused mindset with the ability to convert complex data into commercial strategy.
Excellent leadership communication and stakeholder management skills.
BENEFITS:
Unique opportunity to build your career within a fast-growing global organization
Competitive remuneration package based on qualifications and experience including 13th salary and discretionary performance bonuses
Comprehensive medical insurance covering outpatient inpatient and dental care
Continuous professional growth through our Employee Training & Development program
Participation in our Provident Fund Scheme for long-term savings and investment
Birthday and loyalty benefits recognizing employee milestones
Collaboration with SportBenefit to support health and well-being
Regular team-building events and group activities fostering a strong and engaging company culture.
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Our company delivers exceptional recruitment services on a global scale, presenting an innovative approach that connects candidates and clients seamlessly.
