Director of Digital Marketing
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Job Location:
Bellevue, WA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Overview
Aegis Living is a national leader in senior assisted living and memory care with a simple philosophy: Make every day count. With more than 28 years of experience Aegis Living is known for its employee-centric company culture unique point of view and eye for innovation. Aegis Living has 39 communities in WA CA and NV to better serve the aging community and their families.
Lead all facets of brand digital and traditional marketing to drive occupancy elevate luxury brand equity and advance digital transformation in lead sourcing and engagement. Oversee a marketing team and agency partners to deliver holistic high-performance campaigns with a digital-first budget.
This is an in-office role located at Aegis Living Home Office: 415 118th Ave SE Bellevue WA 98005
Responsibilities
- Develop and execute multi-channel marketing strategy aligned with occupancy sales and revenue goals; allocate 50-70% of spend to digital channels (web PPC social SEO programmatic email).
- Steward brand standards narrative and positioning in all collateral events PR and digital assets with the skillset to repurpose for proficient messaging across all channels.
- Ensure seamless CRM adoption analytics reporting and drive the strategies to hit intended targets.
- Oversee website UX digital content SEO implementation and social engagement to increase qualified leads.
- Analyze and connect various mediums from traditional media (TV & Radio) direct mail print to community outreach initiatives as needed.
- Manage agency and vendor relations for creative paid media and advanced digital tactics.
- Mentor manage and motivate a performance-driven marketing team.
Qualifications
- 35 years of hands-on experience. Must be able to live in the platforms and pull the levers yourself.
- Experience with complex high consideration or luxury categories (e.g. hospitality luxury apartments/real estate healthcare).
- Demonstrated experience with and ability to leverage existing and new AI capabilities within the digital marketing space.
- Comfortable looking across all digital channels to find incremental lift
- Bias for action: fast testing clear learnings pragmatic execution
- Strong collaborator with the confidence to inform the strategy
Education & Experience Requirements:
- Bachelors degree in marketing or a related field.
- 5 years proven experience in digital marketing leadership.
- Strong analytical project management and problem-solving skills.
- Excellent communication and leadership abilities.
Benefits
- Vacation Sick Pay Appreciation Days
- Medical/ Dental/ Vision
- 401K
- Competitive pay excellent benefits (medical/dental/vision/401k/tuition assistance and more!) Please feel free to ask us for a benefits summary during your interview process.
Min Salary
Max Salary
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Aegis Living is a leader in senior assisted living & memory care. Our specialized senior care programs keep residents happy, healthy, and cared for.
