Web Content & AI Search Optimization Intern
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Job Location:
Berkeley, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Excited to grow your career
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
Our people make all the difference in our success.
About the Marketing Department:
The Backroads Marketing team is powered by strong collaborators visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. Youll be bringing your imagination strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences.
The department is comprised of several teams which include the below:
- Direct Mail & CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail leveraging data to drive bookings and loyalty.
- PR & Partnership: Builds brand awareness and credibility through media outreach strategic partnerships and influencer collaborations to expand Backroads reach.
- Website Management: Oversees the websites content functionality and user experience to ensure seamless navigation accurate information and optimized conversion.
- Brand Content Community: Responsible for the creative design content and social media presence for the Backroads brand.
By joining the Marketing team at Backroads youll be part of a group that values building innovative people processes and fostering a positive inclusive employee experience.
About the Role:
The Web Content & AI Search Optimization Intern will support the Backroads Web & Content teams advancing Search Engine Optimization (SEO) and emerging AI Engine Optimization (AEO) strategies. As search behavior continues to evolve through AI-powered discovery tools this role will help ensure Backroads content is structured optimized and discoverable across both traditional search engines and AI-driven experiences.
In this role you will work closely with Web Content and other Marketing stakeholders to help optimize trip pages blog content and topic-specific site experiences. Youll assist with identifying opportunities to improve topical coverage implement structured enhancements such as FAQs and ensure content aligns with best practices for SEO and AEO. Youll also support blog publishing workflows and play a key role in improving our image optimization process by managing assetswithin our Digital Asset Management (DAM) system.
This internship offers hands-on experience working on a high-traffic content-rich travel website exposure to modern SEO and AI-search strategies and the opportunity to contribute meaningfully to how travelers discover Backroads online.
What Youll be Doing:
- Support execution of Backroads SEO and AI Engine Optimization (AEO) strategy across the website
- Assist with identifying and implementing AEO tactics such as:
- Adding and optimizing destination/trip-specific FAQs on Trip Pages
- Ensuring Trip Pages are well-structured around priority topics
- Helping assess content gaps and opportunities to strengthen topical authority
- Help publish and update blog content in the CMS ensuring posts are optimized for SEO and AEO best practices
- Conduct on-page SEO optimizations including metadata headings internal linking and content formatting
- Collaborate with the Web team to QA live pages and ensure content accuracy and consistency
- Support image optimization workflows by:
- Uploading and organizing images in the Digital Asset Management (DAM) system
- Ensuring images meet naming sizing and metadata standards
- Helping maintain image quality organization and accessibility
- Assist with documentation and tracking of optimization tasks and progress using spreadsheets or project tools
- Learn and apply SEO/AEO best practices in a real-world high-impact environment
What Youll Need to be Successful:
- Currently enrolled at an accredited university or college
- Strong interest in SEO content optimization AI-powered search or digital marketing
- Excellent attention to detail and strong organizational skills
- Ability to learn new tools systems and concepts quickly
- Clear written communication skills and comfort working with content
- Proactive mindset with the ability to take initiative and ask thoughtful questions
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment
- Comfort working both independently and collaboratively with a team
- Familiarity with spreadsheets and basic productivity tools (Excel Google Sheets or similar)
- Bonus (not required):
- Exposure to SEO concepts CMS platforms or digital asset management systems
- Interest in travel outdoor adventure or the Backroads brand and mission
Work Environment:
- On-Site Berkeley CA
- 4 days in-office 1 day work from home
- Full time 40 hours per week
- Summer internship from early May - mid August
Interview Process:
- Recruiter Screen (30-minutes)
- Hiring Manager Video Interview (30-minutes)
- Department or Team Lead Video Interview (15-20 minutes)
Required Experience:
Intern
Key Skills
- Dreamweaver
- Bootstrap
- User Interface
- Dhtml
- Content developments
- Web contents
- HTML5
- Drupal
- HTML
- JavaScript
- Web Services
- XML
- Sharepiont
- E-Commerce
- Analytics
About Company
Discover Backroads, the world's #1 active travel company. See our US and international biking tours, walking & hiking trips, and other adventure vacations.
