CRO & Data Optimization Specialist

Role Overview

Were looking for a CRO & Data Optimization Specialist to own experimentation insights and optimization across our entire on-site funnelfrom landing pages to PDPs to checkout.

This role is responsible for squeezing maximum revenue out of our existing traffic by planning and executing A/B tests uncovering insights from user behavior and partnering with design copy and dev to ship high-impact improvements quickly.

This is not a reporting-only role. This is a hands-on execution-focused position for someone who knows how to turn data into action.

We are looking for candidates based in LATAM or the Philippines.

Key Responsibilities

Own Experimentation & Testing

• Plan launch and analyze A/B and multivariate tests across landing pages PDPs funnels and checkout
  
• Write clear hypotheses and structured testing briefs
  
• Maintain a consistent testing cadence and roadmap
  

Optimize the Full Funnel

• Improve LP PDP ATC Checkout performance
  
• Identify and prioritize opportunities across messaging layout pricing offers and UX
  
• Optimize for CVR AOV and net conversion efficiency
  

Analyze & Interpret Data

• Pull and interpret data from GA4 Northbeam Shopify Hotjar heatmaps and session recordings
  
• Identify patterns in user behavior drop-offs and friction points
  
• Translate findings into clear insights and next actions
  

Collaborate Cross-Functionally

• Partner with copywriters and designers to iterate on winning variations
  
• Work closely with dev or no-code builders to implement tests
  
• Align with performance and growth teams to support paid traffic efficiency
  

Build Systems & Insights

• Create weekly CRO roadmaps and testing priorities
  
• Deliver clear insights and recommendations on a regular cadence
  
• Continuously improve experimentation frameworks and documentation
  

Leverage AI for Speed & Scale

• Use AI tools to accelerate analysis ideation hypothesis writing and insight reporting
  
• Integrate AI into daily workflows to improve output and speed without sacrificing quality
  

Key Performance Indicators (KPIs)

Higher conversion rates (CVR) across funnels
Increased AOV and improved net contribution margin
Improved NC ROAS from existing traffic
Increased testing velocity and experiment throughput
Clear actionable insights delivered consistently

Required Skills & Qualifications

Must-Have Skills:

• Deep DTC eCommerce experience (funnels PDP optimization paid traffic behavior offer structures)
  
• Hands-on experience with CRO and experimentation platforms (Convert VWO AB Tasty or similar)
  
• Strong analytical mindset with the ability to tell a clear story from data
  
• Experience working with GA4 Shopify analytics attribution tools and behavior analytics
  
• Understanding of front-end structure and experimentation constraints (no need to be a developer)
  

AI / LLM Proficiency (Required):

• Active use of AI tools such as ChatGPT Claude Gemini Perplexity Midjourney or similar to:
  
  • Speed up data analysis
    
  • Generate and prioritize test ideas
    
  • Draft hypotheses and testing plans
    
  • Summarize insights and results
    
  • Build faster clearer insight decks
    
• Demonstrated ability to use AI as a force multiplier for a 1020% productivity lift

Who Should Apply

Apply if you:

• Love experimentation and learning from real user behavior
  
• Enjoy turning messy data into clear actionable insights
  
• Take ownership and dont wait to be told what to test next
  
• Thrive in fast-moving performance-driven environments
  

Do not apply if you:

• Prefer reporting over execution
  
• Are uncomfortable with data or experimentation
  
• Dont enjoy iteration testing or feedback
  
• Need rigid processes or heavy hand-holding
  

Compensation & Work Environment

Full-time remote
Competitive compensation based on experience
High ownership low bureaucracy
Direct impact on revenue and growth
Opportunity to scale your influence across multiple brands

Application Process

1. Submission of resume and relevant experience
   
2. Initial interview with the HR team
   
3. Skills or case-based assessment
   
4. Final interview with the Department Manager