(USA) Director, Marketing Planning And Strategy
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Job Location:
Hoboken, NJ - USA
Monthly Salary:
$ 132000 - 264000
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
What youll do...
DirectorContent Management Walmart Connect
About Walmart Connect
Walmart Connect helps brands reach Walmarts 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmarts scale data and retailexpertise we create meaningful connections between advertisers and customers.
As our retail media business accelerateswereexpanding the systems infrastructure and operational rigor that enable teams to deliver consistent compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical industry and centralized content teamsempowering the organization to move faster smarter and more efficiently.
About the Role
We areseekinga strategic highly organizedDirector of Content Managementto serve as the operational and connective hub across WalmartConnectsvertical industry and content organizations. This leader will architect and govern the end-to-end content ecosystemensuring alignment scalability and efficiency across all teams that create use or influence content.
In this role you will oversee content systems workflows governance and analytics while driving cohesion across vertical and industry strategies. You will partner closely with leadership across Marketing Vertical Strategy Industry Solutions Sales and Product to ensure content execution supports enterprise priorities.
This is a highly visible director-level role for a leader who thrives at the intersection of operations technology strategy and cross-functional alignment.
Key Responsibilities
Connect Vertical Industry & Content Teams
- Act as thecentral pointof coordination across vertical industry and centralized content teams to align priorities planning and execution.
- Establish clear operating rhythms communication forums and decision frameworks to drive alignment and velocity.
- Translate business and go-to-market needs into scalable content and enablement solutions.
Centralize & Scale the Content Ecosystem
- Build and oversee a unified content library that serves as thesingle sourceof truth for marketing brand and sales enablement assets.
- Define and enforce content taxonomy metadata standards and organizational frameworks to improve discoverability and reuse.
Lead Platform Governance & Enablement
- Own governance and optimization of Seismic and related enablement platforms including permissions tagging models lifecycle management and version control.
- Establish guardrails that enable flexibility for vertical and industry teams while protecting brand accuracy and compliance.
Drive Innovation Through AI & Automation
- Identifyand deploy AI-driven solutions to automate content creation tagging personalization and distribution.
- DevelopAI narrativetoolkits that empower faster customization whilemaintainingconsistency.
Streamline Cross-Functional Workflows
- Redesign content creation review andapprovalworkflows to reduce friction duplication and time-to-market.
- Partner with Marketing OpsTraining and EnablementCreative and Vertical/Industry leaders tooptimizehandoffs and clarify ownership.
Measure Performance & Optimize Impact
- Define success metrics and dashboards for content usage adoption and business impact across teams.
- Use insights to guide roadmap decisions prioritize investments and continuously improve content effectiveness.
Ensure Brand & Compliance Excellence
- Partner with Legal and enterprise brand teams to uphold compliance standards across all content outputs.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
Hoboken New Jersey US-10279: The annual salary range for this position is $132000.00 - $264000.00
San Bruno California US-08848: The annual salary range for this position is $143000.00 - $286000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Bachelors degree in Business Marketing Communications or related field and 4 years experience in marketing or related field OR 7 yearsexperience in marketing or related field.1 years supervisory experience or experience leading cross-functional projects.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Leading cross-functional projects Marketing SupervisoryMasters: Business AdministrationPrimary Location...
221 River St Hoboken NJ 07030 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
