eContent Management Specialist

Relocation Assistance Offered Within Country
Job Number#170910 - Cali Valle del Cauca Colombia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

We are seeking an experienced and strategic eContent Management Specialist to lead the strategy execution and quality of digital product content (Digital Shelf) & Retail Media content evolution across all eCommerce channels (B2C and B2B) for the Andina region.

Principal Duties and Responsibilities

• Digital Shelf: Lead the digital content strategy to ensure excellence in the Digital Shelf Scorecard (content search and reviews) across key eRetailers.

• Retail Media Content Evolution: Lead the creative strategy and execution of Retail Media assets evolving towards dynamic formats (GIFs and video) to maximize performance in display ads.

• B2B Content Strategy & Value Proposition: Define and execute a distinct content strategy for B2B channels focusing on highlighting commercial benefits that drive sales for the distributor.

• Execution and Platforms: Manage the loading and updating of content in company internal tools (Stibo) and coordinate the implementation of B2B content.

• Agency & Quality Management: Lead the relationship with agencies for the creation of A Content and dynamic Retail Media assets ensuring quality and adherence to brand guidelines.

• Content Analysis and Optimization: Use Digital Shelf tools to monitor the execution of CP and competitor content identifying optimization opportunities and leading action plans.

• Commercial Processes: Ensure content is aligned with Marketing and eRetail Marketing commercial processes and support the definition of the B2B content strategy.
  
  
  

Required Qualifications:

• Bachelors degree Marketing Business Communications Digital Media or a related field

• A minimum of 3 years of progressive experience in content Brand communication Digital Trade Marketing or eCommerce roles.

• Experience managing Digital Marketing campaigns and promotional assets with a focus on eCommerce

• Advanced knowledge in content optimization for search (SEO) and practical experience creating adapting and activating high-impact Retail Media formats (GIFs short video) for digital platforms.

• Intermediate-Advanced English required for communication with the Divisional team.
  
  
  

Preferred qualifications:

• Experience in the use or management of PIM (such as Stibo) or CMS platforms.

• Experience with A Content or enriched content for eRetailers.

• SAP Google suite Google sheets.

• Excellent analytical problem-solving and decision-making abilities to translate Digital Shelf data into content action plans.

• Strong communication and interpersonal skills with the ability to interact effectively with all levels of management and external agencies.

Travel Requirements

10% of time

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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