Digital Marketing Performance Specialist

Within ourBrand Marketing and Communications divisionsit our Digital Marketing Centre of Digital Marketing Team manage digital online performance and deliver market leading solutions to drive significant customer growth revenue and enhance experiences currently have two exciting opportunities for aDigital Marketing Performance Specialistto join our team: one permanent position and one 6-month fixed-term contract.

As our Digital Marketing Performance Specialist you willbe responsible forthe end-to-end execution of our digital marketing activities. You will manage both always on and specific campaign initiatives from strategy and briefing through to implementation optimisation and performance reporting. Yourexpertisewill be crucial in using search social display and affiliate channels to drive customer growth and enhance our online experienceleveragingstrong data and insights.

Whatyoulldo:

• Develop and implement strategic paid media campaigns defining target audiences and selecting channels to achieve marketingobjectives(lead generation consideration awareness)within budget.

• Manage the end-to-end coordination of digital marketing campaigns including build and ongoing optimisationleveragingdata-driven insights.

• Measure track andreport onperformanceand markettrends toidentifyopportunities for improvement and drivegrowth.

• Develop a data-driven creative strategy by analysing ad performance pinpointing variables thatimpactsuccess and translating those insights into actionable guidance for the creative team.

• Leverage blended first-party data to develop proactive audience strategies andidentifynew opportunities for growth.

• Act as the internal subject matter expert championing a best-in-class performance marketingmethodologyby staying ahead of the latest channel and creative best practices.

• Liaise with stakeholders and external partners like Google Meta and LinkedIn to develop best practisestrategies.

You will be joining a small collaborative team of digital marketing experts who thrive on sharing knowledge andleaning oneach others unique skills. This team is a key part of our larger Digital Marketingteam which is embarking on an exciting journey towards more agile ways of working in fantastic time to join as weevolveour practices and continue to drive performance.

This role can be based inAdelaideBendigoBrisbaneMelbourneor Sydney offer flexible work options that put our people first working in a hybrid model with a minimum local Head Office attendance requirementdeterminedby your Leader to find a rhythm that works best for you and your team. We believe that coming into the office some of the time is the best way to learn stay connected and collaborate effectively especially for key activities like team days 1:1s and town halls.

Whatyoullbringtotherole

• Demonstratedpreviousexperiencein SEM or PPC role with a proventrack recordin managing high-budget campaigns end-to-end.

• Extensive hands-on experience leading Google Ads Microsoft Ads YouTubeMetaand LinkedIncampaignswitha track recordof driving marketing ROI.

• Working knowledge of Google Analytics including reportingattributionand with MMMs is alsoadvantageous.

• Exceptional analytical numerical and reporting skills.

• We are open to considering candidates from an agency backgroundwho are looking to make an impact in a dedicated team.

• While experience in a regulated industry isadvantageous direct banking product experience is notrequired.

• Acollaborative team player with a positive attitude eager to share your knowledge and work together to achieve our goals.

For more details check out the Position Description

Position Description - Digital Marketing Performance