Lifecycle and Retention Lead
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
About the role
We are looking for a senior highly analytical Lifecycle Marketing leader to build and own our lifecycle strategy end-to-endfrom a customers first moments with us through activation repeat usage and long-term retention. Youll be responsible for designing the journeys triggers and messaging that move customers from interested to activated to habitual using a combination of lifecycle channels (email in-app push/SMS as appropriate) and in-product experiences. This role is ideal for someone who loves digging into funnels and cohort behavior translating insights into crisp hypotheses and then shipping experiments that measurably improve conversion and retention.
Youll work in lockstep with Product Engineering and Data to ensure the foundations are strong: clean event tracking clear customer states reliable segmentation and trustworthy measurement. Beyond building the lifecycle machine youll be the internal owner of churn monitoringspotting leading indicators diagnosing root causes and partnering cross-functionally to address them through product improvements and targeted lifecycle programs. This is a very senior individual contributor role to start with the opportunity to build a lifecycle/CRM team as our team grows.
What youll do
What we are looking for
Nice to have
We are looking for a senior highly analytical Lifecycle Marketing leader to build and own our lifecycle strategy end-to-endfrom a customers first moments with us through activation repeat usage and long-term retention. Youll be responsible for designing the journeys triggers and messaging that move customers from interested to activated to habitual using a combination of lifecycle channels (email in-app push/SMS as appropriate) and in-product experiences. This role is ideal for someone who loves digging into funnels and cohort behavior translating insights into crisp hypotheses and then shipping experiments that measurably improve conversion and retention.
Youll work in lockstep with Product Engineering and Data to ensure the foundations are strong: clean event tracking clear customer states reliable segmentation and trustworthy measurement. Beyond building the lifecycle machine youll be the internal owner of churn monitoringspotting leading indicators diagnosing root causes and partnering cross-functionally to address them through product improvements and targeted lifecycle programs. This is a very senior individual contributor role to start with the opportunity to build a lifecycle/CRM team as our team grows.
What youll do
- Own ourend-to-end lifecycle strategy from first-touch onboarding to retention reactivation and winback.
- Partner with Product to improve conversion and activation through in-product journeys (nudges education paywalls/prompts where relevant) and optimized flows.
- Build and run lifecycle messaging programs across email push SMS and in-app (channel mix based on product compliance).
- Create a segmentation and personalization framework (behavioral cohort-based and value-based) to drive relevance and reduce message fatigue.
- Establish a lifecycle experimentation engine: A/B tests holdouts cohort tests and measurement tied to real retention and churn outcomes.
- Lead churn monitoring and root-cause analysis: cohort retention curves leading indicators cancellation reasons (if applicable) and qualitative feedback loops.
- Define lifecycle north star behaviors and next-best-action strategies to drive repeat value.
- Collaborate with Data/Eng on event tracking customer states and data pipelines so lifecycle programs are reliable and measurable.
- Build the lifecycle roadmap operating cadence andover timehire and scale lifecycle specialists (CRM ops copy analytics marketing ops).
What we are looking for
- 5-10 years in lifecycle/CRM/retention at a consumer tech/fintech/subscription company.
- Proven ability to move activation retention and churn through structured lifecycle programs and product collaboration.
- Highly analytical: comfortable with cohorts funnels experimentation design and interpreting retention curves (SQL is a plus).
- Practical technical fluency: you can partner with engineers on event schemas data quality and journey logic.
- Strong copy messaging instincts (you dont need to be a copywriter but you can set direction and quality).
- Experience building lifecycle from scratch: tooling templates QA deliverability governance and measurement.
Nice to have
- Hands-on experience with / Klaviyo (or similar) plus Segment/CDPs.
- Experience building retention loops in fintech-like products (trust education frequency habit formation).
Key Skills
- Criminal Justice
- Cost Accounting
- Elevator Maintenance
- Airport
- Jboss
- Brand
