Assistant Product Manager Insecticides
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Summary:
Assistant Product Manager Insecticides at Syngenta Pakistan is responsible for leading the commercial strategy and marketing execution of key insecticide brands. This includes life cycle management go-to-market planning stakeholder engagement and in-depth market insights collection. The role involves close collaboration with cross-functional teams including Sales Regulatory Supply Chain Technical and Global Marketing.
Key Responsibilities:
1. Brand & Portfolio Management
- Own the end-to-end lifecycle of key insecticide brands.
- Develop and execute marketing strategies aligned with global direction and local needs.
- Create brand positioning communication campaigns and value propositions for target crops and pests.
- Analyze product performance grower behavior competitor movements and market dynamics to shape strategy.
2. New Product Introduction (NPI)
- Lead launch planning and execution of new insecticide products.
- Develop NPI campaigns including value communication demo planning and training tools.
- Coordinate cross-functional readiness regulatory approval supply planning training and launch events.
- Execute high-impact launch events and monitor market traction through KPIs.
3. Market Intelligence & Customer Insights
- Conduct extensive field visits across various territories to meet farmers retailers and sales teams.
- Capture ground-level insights on pest pressure farmer preferences product usage and unmet needs.
- Benchmark against competitive products and design campaigns to address market gaps.
4. Campaign & Communication Development
- Design and execute integrated campaigns including ATL (TV Radio) BTL (Events Activations) and Digital.
- Lead the development of creative concepts and media materials including TVCs videos and grower stories.
- Roll out engaging content through social media trade channels and farmer touchpoints.
5. Sales Enablement & Training
- Prepare product training decks sales kits and question-handling tools for field teams.
- Collaborate with the Sales team to drive product awareness field adoption and promotional efforts.
- Facilitate sales pitch competitions workshops and capability-building initiatives.
6. Stakeholder Engagement
- Liaise with global and regional marketing teams to localize best practices.
- Manage collaboration with external agencies production houses and digital marketing teams.
- Engage with regulatory supply chain and technical colleagues for cross-functional alignment.
Qualifications :
- Bachelors or Masters in Marketing Business or related fields
- 2-3 years of experience in Product Management Marketing or Agri-inputs Industry
- Strong knowledge of crop protection products insect/pests and grower behavior
- Excellent communication storytelling and campaign development skills
- Ability to manage multiple stakeholders and execute under tight deadlines
- Proficiency in MS Office presentation tools and basic data analytics
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Marketing
- Quality Assurance
- Agile
- Product Demos
- Analysis Skills
- Jira
- Project Management
- Product Management
- Qualitative Analysis
- Confluence
- Internet Of Things
- Product Development
About Company
To help feed 10 billion people while reducing emissions and improve biodiversity. This is our mission as the global agriculture technology leader. With 59,000 employees in more than 100 countries and hundreds of thousands of agricultural partners worldwide, we are committed to transfo ... View more
