Program Manager – CRM Events, Executive Engagement & Industry Adoption

As a Program Manager supporting the CRM business you will own and operationalize a portfolio of high-impact programs that elevate our brand deepen executive-level customer relationships and promote key CRM business priorities. This role blends strategic program management executive event planning and social promotion requiring both operational excellence and strong executive presence.

You will be responsible for end-to-end program leadership across Executive Briefing Centers (EBCs) Customer Executive Luncheons and influential customer and industry social events while also partnering closely with Marketing Communications Sales and Product teams to amplify CRM messaging and updates across internal and external social channels.

This role works closely with senior CRM leaders and cross-functional stakeholders to deliver experience and communications that drive customer engagement pipeline influence and thought leadership with minimal supervision in a fast-paced high-growth environment.

Role Impact

In this role you will work on highly visible business-critical initiatives that sit at the intersection of customer experience executive engagement and brand storytelling. You will gain exposure to senior-level decision making influence how the CRM business shows up with customers and the market and establish strong relationships across Sales Marketing Product Communications and Executive Leadership.

We are seeking a Program Manager who is an effective influencer exceptional organizer and strong communicator capable of managing multiple workstreams while maintaining attention to detail and strategic intent.

Key Responsibilities

Program & Event Leadership

• Own the end-to-end planning execution and optimization of CRM executive engagement programs including Executive Briefing Centers customer executive luncheons and high-profile customer and industry events
• Develop program objectives success metrics timelines and budgets aligned to CRM business priorities
• Coordinate cross-functional teams (Sales Marketing Product Communications Events and Operations) to ensure seamless delivery of executive-level experiences
• Manage third-party vendors venues agencies and partners to deliver high-quality on-brand events

Executive & Customer Engagement

• Partner with CRM and Sales leadership to design tailored executive experiences that support strategic customer outcomes and pipeline goals
• Prepare briefing materials agendas and executive-ready content to support customer and leadership discussions
• Serve as a trusted point of contact for senior internal stakeholders and executive-level customers

Social Promotion & Business Amplification

• Collaborate with Marketing and Communications teams to promote CRM business updates events and thought leadership across social channels and internal feeds
• Manage program calendars and messaging cadence to ensure consistent high-impact visibility of CRM initiatives
• Track engagement and performance metrics to continuously improve reach and effectiveness

Program Management & Operations

• Drive operational cadence across programs including planning status reporting risk management and post-event analysis
• Measure program performance using defined KPIs and provide regular updates to senior management
• Identify opportunities to scale standardize and improve CRM engagement programs globally
• Maintain comprehensive program documentation and best practices

Qualifications :

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry. 10 years of experience in the with proven success in guiding strategy operations and day-to-day functions.
• 6 years of experience in program management event strategy executive engagement marketing operations or a related role within enterprise software technology or B2B organizations
• Proven experience leading complex high-visibility programs with senior executive stakeholders
• Strong background in executive-level event planning and customer engagement initiatives
• Experience working cross-functionally with Sales Marketing Product and Communications teams
• Excellent written and verbal communication skills including experience developing executive-ready content and messaging
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously
• Strong influencing and stakeholder management skills across functions and geographies
• Data-driven mindset with experience measuring program impact and ROI
• Comfortable operating in ambiguous fast-paced high-growth environments
• Experience with CRM platforms enterprise software or go-to-market organizations is strongly preferred

Desired Attributes

• Executive presence with the ability to interact confidently with senior leaders and customers
• Creative thinker who can translate business priorities into compelling customer experiences and stories
• Self-starter with a strong sense of ownership and accountability
• Team player who can also operate independently with minimal supervision

JV20

Additional Information :

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time