Chief Marketing Officer- IT(SaaS) Surat-2.5L

Chief Marketing Officer- IT(SaaS)-Surat-2.5L

Salary- 2.5lac ESOPs

Equity: ESOPs offered

Reports To: Founder/CEO

Location: Surat Gujarat

Employment Type: Full-time Founding Role

Role Overview
Company is seeking a dynamic Chief Marketing Officer to build and lead the marketing function from the ground up. The CMO will develop brand strategy establish market positioning drive customer acquisition and create a comprehensive marketing ecosystem that supports companys growth ambitions.

Key Responsibilities
Define and execute a comprehensive marketing strategy and brand
positioning
Build a marketing team and establish marketing functions (demand
generation brand content partnerships)
Develop an integrated go-to-market strategy for product launches
Establish a marketing technology stack and automate processes
Create and manage marketing budget; track ROI and attribution
Lead brand development messaging and visual identity initiatives
Develop and execute customer acquisition strategies across digital channels
Manage content marketing thought leadership and PR initiatives
Build and cultivate strategic partnerships and influencer relationships
Oversee marketing analytics and reporting; establish key performance metrics
Collaborate with Sales and Product teams for alignment and lead generation
Manage investor relations and fundraising communications
Represent Soulera at conferences events and media engagements
Drive demand generation and lead quality optimisation

Required Qualifications
12 years of marketing experience with 6 years in CMO or VP Marketing
roles
Proven success building marketing organisations from scratch in B2B or B2C
tech

Strong background in digital marketing growth marketing and demand
generation
Experience with marketing automation CRM and analytics platforms
Demonstrated expertise in brand building and positioning
Strong content marketing and storytelling abilities
Experience leading both organic and paid marketing initiatives
Track record of driving customer acquisition at a favourable CAC
Excellent cross-functional collaboration and communication skills
Data-driven approach to decision making and optimisation

Preferred Qualifications
Background in AI SaaS enterprise software or technology products
Experience in the Indian startup ecosystem or scaling in India
Familiarity with fundraising and investor communications
Knowledge of innovative marketing channels and emerging platforms
Previous high-growth startup experience (pre-Series C stage)
Expertise in performance marketing and growth hacking
Track record of building strong marketing teams

Compensation & Benefits
Competitive executive-level salary package
Substantial ESOP grants (subject to vesting schedule)
Performance bonuses and incentives
Marketing budget and team-building resources
Health insurance and wellness benefits
Professional development and conference budget
Flexible work arrangements
Founding team perks and equity discussions

Application Process
Interested candidates should submit:
1. Updated resume/CV highlighting relevant experience
2. Cover letter explaining interest in the role
3. Portfolio of marketing work (campaigns brand strategies case studies)
4. References from previous employers or collaborators

Evaluation Criteria
Relevant experience in building marketing organisations

Track record of successful brand building and customer acquisition
Cultural fit and alignment with startup values
Ability to operate in ambiguous environments
Demonstrated team building and strategic leadership
Data-driven marketing approach and results orientation

Terms & Conditions
ESOP package subject to vesting schedule
The employment contract will detail confidentiality IP ownership and
non-compete clauses
Background verification will be conducted
Commitment to the company vision and values is required
Flexible working arrangements available

Required Skills:

Marketing Strategyproduct launchCustomer Acquisition StrategiesCollaboration