Senior Manager, Content Management

Be inspired. Be rewarded. Belong. At Emory Healthcare.

At Emory Healthcare we fuel your professional journey with better benefits valuable resources ongoing mentorshipand leadership programs for all types of jobs and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship development and leadership programs
• And more

Work Location: Atlanta GA

We are seeking an experienced Senior Manager Content to lead Emory Healthcares enterprise-wide content strategy development and execution in support of organizational priorities across consumer and provider audiences.

This role is responsible for overseeing content programs that inform inspire and engage supporting patient acquisition brand reputation clinical growth and business development initiatives.

The Senior Manager will lead a team of content strategists and copywriters and combine strategic vision editorial expertise and cross-functional leadership to deliver consistent compelling and outcomes-focused content aligned with the Emory Healthcare brand.

• Team Leadership & Development:
  • Lead mentor and coach the content team fostering a collaborative high-performing culture grounded in editorial excellence creativity and continuous improvement
  • Establish clear expectations provide ongoing feedback and support professional development for team members
• Content Strategy & Innovation:
  • Establish and evolve a unified enterprise content strategy that supports organizational goals and elevates the Emory Healthcare brand
  • Ensure content strategies meet the needs of key audiences including patients referring providers partners and internal stakeholders
  • Champion experimentation best practices and emerging approaches in content strategy storytelling and digital engagement to advance Emory Healthcares competitive position
• Editorial Oversight:
  • Own content standards workflows processes and governance to ensure accuracy clarity tone and brand alignment across all assets channels and campaigns
• Content Planning & Orchestration:
  • Develop and manage integrated content roadmaps aligned to organizational priorities service line needs and digital marketing strategies
• Cross-Functional Collaboration:
  • Partner closely with service line marketing clinical leaders digital marketing creative services and analytics teams to support cross-channel content needs and priorities
• Content Governance & Compliance:
  • Ensure content adheres to brand guidelines editorial standards accessibility best practices and compliance requirements
  • Collaborate with Legal Compliance and clinical subject matter experts to support accurate and compliant content development
• Measurement & Optimization:
  • Define content KPIs and collaborate with the Performance Marketing team to track performance and gather insights
  • Apply data-driven insights to optimize content effectiveness engagement and user experience
• Vendor & Budget Oversight:
  • Manage agency and freelance partnerships contracts and budgets to augment capacity and ensure timely delivery of high-quality content
• Additional Duties as Assigned
• Travel: Occasional Travel to Emory Healthcare Locations
• Work Type: Hybrid employee - splits time between working remotely and working in the office

MINIMUM REQUIRED QUALIFICATIONS:

• Education - Bachelors degree in marketing communications business or related professional experience. Degree not required.
• Experience - Minimum of 8 years of experience in content strategy editorial leadership or content marketing preferably within healthcare or other complex highly regulated industries including at least 3 years of people management experience

Knowledge skills and abilities (required):

• Demonstrated experience developing multi-channel content strategies that drive measurable impact
• Proven ability to lead and coach high-performing creative teams
• Strong writing editing storytelling and messaging skills with a portfolio of strategic work
• Experience translating complex healthcare topics into consumer-friendly language
• Strong understanding of web content best practices accessibility standards usability and SEO fundamentals
• Exceptional communication facilitation and cross-functional collaboration skills

Preferred Qualifications:

• Education - Masters degree in marketing communications or related field
• Experience - Experience within large complex or highly regulated organizations

Knowledge skills and ability requirements (preferred):

Experience leading enterprise content governance programs or large-scale content transformations

JOIN OUR TEAM TODAY! Emory Healthcare (EHC) part of Emory University (EUV) is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet designated ambulatory practice. We are made up of 11 hospitals-4 Magnet designated the Emory Clinic and more than 425 provider locations. The Emory Healthcare Network established in 2011 is the largest clinically integrated network in Georgia with more than 3450 physicians concentrating in 70 different subspecialties.

Emory is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by state or federal law.

Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcares Human Resources at . Please note that one weeks advance notice is preferred.