General Sales Manager Murgado Automotive Group (Chicago)
Murgado Automotive Group is building something different. Were not looking for someone to manage from the tower. Were looking for a General Sales Manager who leads from the front: in the deals on the floor engaging customers online and in person. The old playbook is dead. Hide the price set the appointment hope they show That doesnt work anymore and were not doing it anymore.
Our model is built on Transparency and Velocity. We believe customers deserve real answers fast. We use AI and automation to handle the noise so our people can focus on what matters: structuring deals solving problems and delivering exceptional experiences. The GSMs job is to make this model work by doing the work setting the standard and developing the team that scales it.
Position Overview
The GeneralSales Manager is a working Lead Sales Manager. You are accountable for gross volume CSI and the culture that produces all three. But you dont sit back and delegate. You lead by example. You put in the time. You engage customers close deals and show your team what right looks like.
You will lead a management structure built around three distinct domains:
The Desk: Deal structure approvals and gross management
The Floor: Showroom operations team development and customer experience
The Screen: Digital channels AI-assisted engagement and remote deal-building
Your job is to build coach and hold accountable the managers who own each domain. And when its time to step in you step in. Youre not above talking to a customer working a deal or solving a problem thats blocking your team.
This role is designed for someone who wants to become a General Manager. At Murgado Automotive Group we have GM in Training positions and development paths available for high-performing GSMs who prove themselves at our dealerships. If youre looking for a ceiling this isnt the place. If youre looking for a ladder keep reading.
Key Responsibilities
Lead from the Front
Be visible. Be in the deals. Be on the floor. Engage customers online and in person.
Set the pace for your team by working alongside them not above them.
Demonstrate how to handle objections structure deals and close with integrity.
Variable Operations Leadership
Own the sales departments financial performance: gross profit volume expense control and net contribution.
Partner with the General Manager to establish and refine processes that drive results.
Set monthly weekly and daily objectives. Track. Adjust. Execute.
Leadership of the Management Team
Recruit develop and hold accountable your Desk Manager Floor Manager and Digital Sales Manager.
Ensure each manager operates with full authority in their domain and that no domain overrides another without cause.
Enforce the Authority Protocol: digital deals are binding floor deals are binding. No double desking. No broken commitments.
Enforcement of the Operating Model
Champion the Murgado Digital Dealership Architecture. This is the operating system.
Ensure AI tools (Impel PAM) are deployed correctly and that handoff triggers to the Digital Sales Manager are functioning.
Eliminate friction between digital and showroom lanes. The customer experience must be seamless.
Deal Flow and Gross Management
Review deal logs daily. Know where gross is coming from and where its leaking.
Support T.O. activity and close deals yourself when needed.
Ensure F&I integration is smooth and that PVR is maximized without compromising trust.
Team Development and Talent Pipeline
Build a bench. Identify and develop future managers from within.
Conduct regular one-on-ones with your management team. Set expectations. Give feedback. Remove obstacles.
Own recruiting for sales and management positions. Hire people who fit the model.
Customer Experience and CSI Accountability
Set the standard for how customers are treated digital or in person.
Handle escalations that exceed manager authority. Solve problems decisively.
Ensure the delivery experience matches or exceeds the sales experience.
Operational Execution
Oversee daily operations inventory presentation and compliance with company processes.
Coordinate with marketing on campaigns events and inventory merchandising.
Partner with Service and Parts leadership on service-to-sales handoffs and customer retention.
Metrics and Accountability
You will be measured on:
Gross Profit (Front Back Total)
Unit Volume (New Used Total)
Used Acquisition (Trade % Street purchases etc.)
CSI and Customer Experience Scores
Conversion Rates (Lead-to-Sale Appointment-to-Show Walk-to-Deal)
Digital Deal Penetration (percentage of deals originated and committed digitally)
Employee Retention and Development (Turnover Promotions Bench Strength)
You will use Tekion (DMS) VinSolutions CRM and equity mining tools to drive decisions. If its not in the system it didnt happen.
Qualifications
Experience
Proven track record as a General Sales Manager or a high-performing Sales Manager ready to step up.
Demonstrated ability to work deals lead a team and hit targets consistently.
Experience with modern DMS platforms (Tekion preferred) and CRM systems.
History of developing people not just managing them.
Skills
Strong deal-structuring instincts and the ability to coach others through complex deals.
Leadership that balances accountability with development. You build people up while holding the line.
Tech-literate. Comfortable with digital retailing AI tools and data-driven decision-making.
Excellent communication skills with customers employees peers and ownership.
Mindset
Believes in transparency over gamesmanship. Earn the business. Deliver an experience so good the customer never considers going elsewhere.
Values velocity: speed to answer speed to commitment speed to delivery.
Understands that authority comes with accountability. You own the results.
Willing to enforce a new model even when the old habits push back.
Hungry to grow. This role is a stepping stone to General Manager for the right person.
Other Requirements
Valid drivers license with clean driving record.
Flexibility to work evenings and weekends as needed.
Benefits
Competitive Compensation: Base salary plus performance-based bonuses tied to gross volume and CSI.
Comprehensive Benefits: Health dental vision 401(k) with company match PTO.
Career Growth: Clear path for growth. We have 13 dealerships locally in Illinois and 31 across the group. Proven GSMs have access to our GM in Training program and a clear path to General Manager.
Employee Discounts: Vehicle purchases parts and service.
Modern Tools: Youll work with Tekion not against a legacy system.
Training: Ongoing development in leadership deal structure and emerging technology.
Why Murgado Automotive Group
Were not a dealership group stuck in 2005. Were building a model where AI handles the tire-kickers experts handle the deals and customers feel respected instead of manipulated. The GSM is the person who makes that model real by doing the work every day.
Were launching a new store in Chicago and looking for a General Sales Manager who wants to define what a modern dealership looks like from day one. You wont inherit someone elses culture. Youll build your own with the tools authority and backing to do it right.
If youve ever been frustrated by the way things have always been done this is your chance to do it differently. And if youre ready to become a General Manager this is where you prove it.
How to Apply
Submit your resume and a brief note on why youre the right person to lead this store.