Marketing Automation Manager

Permanent

From 65000 Pension BUPA ShareSave 6.6 weeks holiday Hybrid Working

Southampton Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores our people and our whole business with everything it takes to help our millions of customers create a home theyll love. Join us as a Marketing Automation Manager and youll be a big part of this.

Role Purpose: The Marketing Automation Manager sits in the Personalisation & Martech team alongside the Martech Manager. Their remit is to enable best practice design and build of CRM programmes in Braze utilising the available customer data and the capabilities of Braze. They are accountable for the operations processes and SLAs for campaign build QA testing and deployment leading a team of two. This role sits in the wider CRM & Loyalty team whose remit is to drive value from our customers at all stages of their relationship with us.

• Maximise the capability of Braze in the planning design and build of all CRM activity delivering right first time deployment of all CRM programmes for B&Q and TradePoint.
• Collaborate with CRM Managers/Execs and the Martech Manager in the upfront planning of a CRM programme. Providing Braze SME input and therefore enabling the programme to be defined and built in a best practice way based on Braze capability and the data it holds.
• Lead the best practice design and delivery of complex customer journey canvas builds template structures and logic frames to meet requirements ensuring these are built in a future proofed way
• Ensure all campaigns are built to enable troubleshooting; canvas structure message extras abort messaging
• Manage platform heath checks for monitoring data feeds triggers error reporting and troubleshooting
• Govern the operations processes incl. documentation and SLAs for campaign build QA testing deployment. Deliver against these ongoing optimising as required holding a mindset of continuous improvement.
• Monitor campaign health i.e. campaign deployment metrics relevant to each campaign enabling us to spot and act on any deployment issues at pace.
• Be accountable for reputation monitoring - manage report on and seek to improve all KPIs that enable us to communicate with our customers in a best practice and legally compliant way e.g.: unsubscribes deliverability etc.
• Adhere to data quality/management best practice and regulation including ensuring compliance to GDPR.
• Work collaboratively with CRM team to ensure the campaign workflow peer review proofing and execution processes are successfully implemented
• Implement rigorous knowledge management through documentation training and coaching using tools such as Confluence and Monday
• Have a deep understanding of the capability of Braze and educate CRM team & App/Web dev team on this and where it can be applied to optimise performance.
• Frequently engage with the Braze CSM in relation to Braze capabilities and reputation monitoring.
• Be the Braze platform owner managing SDK and API user permission roles and forecast/monitor send volume and data consumption.
• Lead the definition and delivery of the Martech capability roadmap including the deployment of new channels features and optimisations in Braze as well as evaluating new tech to drive CRM and Personalisation objectives.
• Partner with the Martech manager to define data structure requirements to support personalisation and automation
• Drive efficiency in customer comms through automation

• Expert knowledge of Braze incl. advanced canvas catalogues content blocks connected content API webhooks
• Advanced Braze Liquid
• HTML/CSS/JSON
• Experience in troubleshooting errors with campaigns reporting data through to resolution
• Experience in managing and coaching team members
• Confident in training skills and capabilities across levels
• Skilled in scoping and delivering programmes with automation and personalisation requirements and can evidence successful examples of this
• Holds a mindset of continuous improvement and is highly curious continually evolving your knowledge of CRM technology to enable orchestration and personalisation
• Has deep understanding of customer data available in a campaign deployment platform such as Braze
• Experienced in being integral to CRM programmes strategy and planning

As part of a great team youll be valued for who you are.Were committed to making B&Q more diverse and representative of the communities we serve where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary our benefits package includes an award-winning pension scheme bonus ShareSave options 6.6 weeks holiday payroll giving an Employee Assistance Programme shopping discounts colleague wellbeing benefits and lots more!

So we can support you during the application or interview process please contact for any recruitment adjustments.