Digital Marketing Manager

Job Description 

Your role as Digital Marketing Manager 

• The role will be varied and may change with the requirements of a fast moving and growing managed business 

• However core to this role will be five distinct areas of responsibility 

• Implementation of CEP ( Customer Experience and Comms ) 

• Social Strategy including content creation rollout adoption and ongoing maintenance of Pub Digital Leads 

• Paid Media strategy and delivery 

• Implementation of Digital element of launch plans for pub investments 

• Digital platform development optimisation & maintenance

Qualifications :

As well as this the role will be required to 

• Responsible for building merchandising and SEO of The Metropolitan Pub Co brand and pub websites 

• Work hand in hand with Greene King Digital and IT teams to develop all MPCo. digital systems including websites app tills 3rd party platforms such as bookings 

• Implementation of a new DXP DAM and CRM for Metropolitan  

• Working hand in hand with wider marketing team to execute key Campaign delivery across digital channels 

• Owning the divisions (and site level) paid social strategies and executing them. Including setting and measuring KPIs 

• Build and send marketing emails 

• Manage The Metropolitan Pub Co. social accounts including content creation & social ads  

• Work with other departments and partner agencies to ensure successful cross-platform execution and activation of omnichannel marketing campaigns in line with agreed strategy and targets 

• Briefing and managing third party agencies to deliver successful digital campaigns and CEX optimisation projects. 

• Providing periodical reporting: including daily weekly and monthly to track Marketing KPIs. Covering metrics such as brand awareness and perception for MPCo in addition to brand segment performance profitability measurement of marketing impact and sales ROI of capex investment.  

• Develop business cases and communicate product strategy and roadmap to senior audiences

Additional Information :

Were all about rewarding our teams hard work thats why

Youll receive a competitive salary pension contribution as well as:

• The chance to further your career across our well-known brands  as one of the industrys top apprenticeship providers we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands  so you enjoy your favourite food and drink at a discount.
• Free employee assistance program  mental health well-being financial and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. so you can enjoy a weekend away without breaking the bank.
• Refer a friend  who do you know who could be interested in a new role When they are placed you could earn 1500 for referring them!
• Wagestream  access your wage before payday for when life happens.
• Retail discounts  Receive up to 30% off at Superdrug exclusive discounts with three mobile along with many more

Remote Work :

Yes

Employment Type :

Full-time