Digital Marketing Manager
Job Summary
Job Description
Your role as Digital Marketing Manager
The role will be varied and may change with the requirements of a fast moving and growing managed business
However core to this role will be five distinct areas of responsibility
Implementation of CEP ( Customer Experience and Comms )
Social Strategy including content creation rollout adoption and ongoing maintenance of Pub Digital Leads
Paid Media strategy and delivery
Implementation of Digital element of launch plans for pub investments
Digital platform development optimisation & maintenance
Qualifications :
As well as this the role will be required to
Responsible for building merchandising and SEO of The Metropolitan Pub Co brand and pub websites
Work hand in hand with Greene King Digital and IT teams to develop all MPCo. digital systems including websites app tills 3rd party platforms such as bookings
Implementation of a new DXP DAM and CRM for Metropolitan
Working hand in hand with wider marketing team to execute key Campaign delivery across digital channels
Owning the divisions (and site level) paid social strategies and executing them. Including setting and measuring KPIs
Build and send marketing emails
Manage The Metropolitan Pub Co. social accounts including content creation & social ads
Work with other departments and partner agencies to ensure successful cross-platform execution and activation of omnichannel marketing campaigns in line with agreed strategy and targets
Briefing and managing third party agencies to deliver successful digital campaigns and CEX optimisation projects.
Providing periodical reporting: including daily weekly and monthly to track Marketing KPIs. Covering metrics such as brand awareness and perception for MPCo in addition to brand segment performance profitability measurement of marketing impact and sales ROI of capex investment.
Develop business cases and communicate product strategy and roadmap to senior audiences
Additional Information :
Were all about rewarding our teams hard work thats why
Youll receive a competitive salary pension contribution as well as:
- The chance to further your career across our well-known brands as one of the industrys top apprenticeship providers we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands so you enjoy your favourite food and drink at a discount.
- Free employee assistance program mental health well-being financial and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. so you can enjoy a weekend away without breaking the bank.
- Refer a friend who do you know who could be interested in a new role When they are placed you could earn 1500 for referring them!
- Wagestream access your wage before payday for when life happens.
- Retail discounts Receive up to 30% off at Superdrug exclusive discounts with three mobile along with many more
Remote Work :
Yes
Employment Type :
Full-time
About Company
As a Chef, your passion for all things food, and the desire to make the perfect dish every time, is what sets you apart. With a keen eye for maintaining the highest standards and thriving during a fast-paced service, you’ll soon become an invaluable member of the kitchen team. Join u ... View more