PPC Executive-Amazon
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role: As an PPC Executive (Amazon) your role will include revitalizing our E-Commerce driving
engagement building impactful collaborations and refining content strategy.
Functional Parameters:
Amazon Ads Management:
Plan execute and optimize all types of Sponsored Ads:
Sponsored Products
Sponsored Brands
Sponsored Display Ads
Conduct regular performance audits to improve ad effectiveness.
Competitor Analysis:
Perform in-depth competitor research to identify advertising strategies pricing keywords and product
positioning.
Leverage competitive data to inform targeting and bidding strategies.
Targeting & Keyword Strategy:
Develop and execute Amazon PPC strategies based on ASIN targeting keyword performance and product
segmentation.
Continuously refine targeting based on search term analysis and performance data.
Campaign Structuring:
Define and implement campaigns into three major categories:
Generic Campaigns Broader keyword targeting for category visibility.
Competitor Campaigns Direct targeting of rival brand ASINs and keywords.
Brand Campaigns Defensive and brand-based keyword strategy to maintain presence.
Tool Utilization:
Use leading tools such as Helium 10 Jungle Scout SEO Stack Keywords and Zonguru for campaign
planning and optimization.
Performance Monitoring:
Responsible for demand generation revenue growth and tracking the impact of PPC strategies on product
rankings.
Monitor and analyze KPIs such as ACoS ROAS TACoS and take data-driven actions to improve campaign
performance.
Product Analysis:
Evaluate ASIN rankings product ratings customer feedback and overall sales performance.
Identify opportunities for listing improvement and product positioning.
Cross-Functional Collaboration:
Work closely with the data analytics and content teams to align ad strategies with business goals.
Adjust campaigns based on seasonality inventory levels and promotions.
Strategic Growth:
Develop long-term advertising strategies to scale revenue enhance profitability and boost brand presence
on Amazon.
Company Industry
IT Services and IT Consulting
Key Skills
- Facilities Management
- C
- JavaScript
- Application Programming
- Control Engineering
- Air Conditioning
