Global SEO Manager

Job Summary:

The SEO Manager will be responsible for defining and executing a world-class organic search strategy that drives profitable high-quality traffic and customer acquisition.

You will be the architect of our multilingual SEO framework ensuring our content is discoverable trusted and contextually relevant in every language we support while proactively positioning iHerb for the emerging landscape of AI-driven search experiences.

Job Expectations:

Global & Multilingual SEO Leadership

• International Strategy. Design implement and manage a holistic SEO strategy that scales across 180 countries and all of our product categories (Vitamins Supplements Sports Nutrition Beauty etc.).
• Localized SEO. Lead the optimization efforts across all of our supported languages (currently localizing for 36 languages) ensuring maximum relevance and visibility in regional search engines like Google Naver (Korea) and others relevant and emerging search engines.
• Technical Compliance. Oversee complex international technical SEO elements including hreflang implementation locale-aware site architecture and regional link building.
• Market Intelligence. Conduct deep dives into high-priority markets (e.g. Japan South Korea MENA Europe) to uncover country-specific search behavior competitor tactics and new keyword opportunities working closely with regional marketing teams.

AI LLM and Generative Search Optimization

• Future-Proofing Search. Develop pioneering strategies for search visibility in the age of Generative AI (Gemini ChatGPT Claude CoPilot etc) to ensure iHerbs content is consistently cited as a leading authoritative source in the health and wellness space.
• Semantic SEO & Structured Data. Work hand-in-hand with our Engineering and Content teams to implement advanced semantic SEO schema markup and structured data that maximizes our presence in rich results knowledge graphs and LLM training data.
• Content Authority. Establish content guidelines that position iHerbs product information blog (Wellness Hub) and reviews as industry-leading trustworthy and factually rigorous to capture high-intent health-related traffic.

Scalable Technical & Programmatic SEO

• Technical Roadmap. Own and execute the technical SEO roadmap driving improvements in site performance crawl budget efficiency indexing across millions of localized URLs and mobile-first optimization.
• Product & Engineering Alignment. Partner directly with Product Managers and Engineers to translate SEO requirements into deployable technical solutions for our massive-scale e-commerce platform and product data feeds.
• Automation. Identify and automate repeatable SEO processes monitoring and reporting to ensure a high-leverage model that supports exponential international growth.

Knowledge Skills and Abilities:

Required:

• Proven ability to develop and execute technical SEO strategies for sites with millions of pages/SKUs.
• Deep expertise in common SEO tools (e.g. Google Search Console Screaming Frog Ahrefs/SEMRush Google Analytics).
• Demonstrated experience with localization challenges (Hreflang CC-TLDs content translation vs. transcreation).
• Strong understanding of how AI and LLMs are changing search behavior and demonstrable experience or passion for positioning a brand for the future of AI search.
• Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear business strategies for non-technical stakeholders.
• Strong leadership communication and global stakeholder management skills.
• Bachelors degree in Marketing Business or related field (MBA preferred).

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word Excel PowerPoint)
• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred

Experience Requirements:

• 5 years of experience in Search Engine Optimization with a minimum of 2 years focused on large-scale international/multilingual e-commerce SEO.

Education Requirements:

• Bachelors degree in Marketing Business or related field.

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.